Role – Visual Merchandising Lead – Retail (PAN India)
Location - Mumbai (with extensive travel across stores for new store openings, audits,
and regional execution)

About Us:

The Souled Store is a homegrown youth casual-wear brand founded in 2013. Today, we
are one of India's largest online merchandising platforms, with licensing partnerships
including Disney, Warner Bros., WWE, IPL and Viacom18 among others.
We create products inspired by pop culture - superheroes, movies, TV shows, cartoons -
while also staying deeply rooted in evolving youth fashion and lifestyle trends. Alongside
our core men's and women's apparel categories, we are actively expanding into current
product lines such as activewear, Supima products, personal care (perfumes), footwear
and backpacks.

While we began as a digital-first brand, we have steadily expanded into offline retail and
currently operate 80+ stores across India, with further pan-India expansion underway.
The Souled Store was built on a straightforward belief: people do their best work when they love
what they do.



We believe work should be driven by ownership, curiosity, and leadership
at every level - not just by titles. Over the years, we've built a team of like-minded
individuals who work smart, take accountability, and grow with the business.
If you resonate with our culture and want to be part of an aggressively scaling,
consumer-first brand, we'd love to have you join us.

Work Overview:
We are looking for a creative and detail-oriented Visual Merchandising Lead to head the
VM strategy and execution across all retail stores. This role will drive visual consistency,
enhance customer experience, and bring the brand to life across stores - especially
during new store openings (NSO), seasonal campaigns, and brand initiatives. The ideal
candidate is a visual storyteller with solid design sensibility and retail awareness, who
partners closely with Marketing, Customer Experience, Operations, Design, Finance, and
Legal to ensure 360° brand r

📌 Visual Merchandising Team Lead Mumbai
🏢 The Souled Store
📍 Mumbai