Global Product Marketing Manager

This role is not about marketing around the product. It’s about defining how the product is experienced, understood, and adopted across devices.
As Product Marketing Manager, you will operate at the intersection of product, user experience, and go-to-market, ensuring our software is not seen as a feature, but as a core layer of the device experience.

What You’ll Do
Own positioning and product narrative
• Define explicit, differentiated positioning grounded in user needs, competitive context, and category prospect
• Translate complex capabilities into simple, tangible user value and real-life workflows
• Build a scalable messaging framework across the full product lifecycle

Lead product-led GTM and adoption
• Own GTM strategy for features and releases with a focus on activation, engagement, and retention
• Define target segments, key use cases, and value drivers
• Drive adoption by optimizing key moments across the journey (onboarding, “aha”, feature discovery)

Make software integral to the device experience




• Define how software is embedded into the end-to-end device journey, not positioned as an add-on
• Translate features into seamless cross-device experiences (PC, tablet, phone working as one)
• Partner with product, UX, and hardware teams to integrate storytelling into OOBE, on-device surfaces, retail, and .com
• Ensure alignment between product experience and marketing narrative

Be the voice of the user
• Turn user insights and behavioral data into product and GTM strategy
• Identify friction in the user journey and influence product improvements
• Define and operationalize the product’s core “aha moment”

Own competitive and category strategy
• Lead competitive intelligence and define explicit differentiation
• Identify whitespace to position the product as a category leader

Scale the story across the ecosystem
• Ensure consistency of product storytelling across all touchpoints — app stores, .com, retail, sell-in, and in-pro

📌 Global Product Marketing Manager Bengaluru
🏢 C5i
📍 Bengaluru