Title: Associate Director – Growth Marketing | GTM & Growth
Experience: 6–10 years
Location: Gurugram
Compensation: 25–35 LPA
Role Type: Full-time
Reporting To: Chief Marketing Officer

About the Employer Brand
A leading edtech brand building the next generation of technology and career-focused education in India. The organization works with learners, industry experts, and leading academic institutions to create high-impact programs that bridge the gap between education and industry.

Role Overview
This is a zero-to-one leadership role with end-to-end ownership of GTM, positioning, acquisition, mid-funnel conversion, and marketing performance. You will lead the marketing team, work closely with Sales and Strategy, and partner directly with universities and faculty to take current programs from concept to a scalable enrolment engine.
The role is ideal for a growth leader who can combine brand, performance, analytics, and commercial thinking — and is excited by the prospect to build the playbook rather than inherit one.

Key Responsibilities
GTM & Growth Strategy




• Own the GTM strategy for new programs — from audience definition and positioning to channel strategy, launch plans, and growth targets

• Build differentiated narratives and ensure consistency across campaigns, landing pages, content, masterclasses, and sales touchpoints

• Identify new growth opportunities and turn them into scalable acquisition and enrolment programs

• Own marketing budgets and make data-backed decisions on channel mix, investment, and prioritization

Funnel & Performance
• Own the marketing funnel from acquisition through mid-funnel conversion and enrolment

• Drive performance across CPL, conversion, CAC, cost per enrolment, and payback

• Partner closely with Sales to improve lead quality, follow-up, conversion, and overall funnel efficiency

• Build a robust test-and-learn culture — quickly identify what works, eliminate what doesn't, and scale winning channels

Leadership & Execution

📌 Associate Director – Growth Marketing A Leading Edtech Brand Gurugram
🏢 WinnerBrands
📍 Gurugram