At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over reliable diseases. We offer uniquely engaging and meaningful work, opportunities for growth, and a supportive workplace that values inclusion, wellbeing, flexibility, and comprehensive advantages. This is work that transforms the lives of patients, and the careers of those who do it.

Senior Analyst, Customer Engagement Measurement & Insights
Role Summary An AI-enabled analytics practitioner responsible for measuring, analyzing, and optimizing omnichannel customer engagement across HCP and patient touchpoints. Delivers campaign performance insights, experimentation outputs, and data-driven recommendations to support commercial decision-making.
Key Responsibilities
• Deliver measurement analyses across field, CRM, paid media, digital, and third-party channels
• Apply ML techniques to assess channel synergy, sequencing,



and message performance
• Support design and execution of A/B tests, lift studies, and incrementality experiments
• Apply attribution frameworks (multi-touch attribution, Markov chain, causal inference)
• Integrate MMx, KDA, and predictive model outputs to drive engagement optimization
• Build and maintain dashboards, automated workflows, and reusable analytics frameworks
• Communicate findings to technical and non-technical stakeholders
• Mentor junior analysts and uphold data governance and documentation standards

Qualifications
• BA/BS required; advanced degree preferred (Data Science, Statistics, Economics, CS, or related)
• 3–5 years in advanced analytics, decision science, or omnichannel measurement
• Pharma/biotech/healthcare experience preferred

Technical Skills
• Python or R; SQL; cloud platforms (Databricks, Snowflake)
• Attribution modeling, uplift modeling, propensity scoring,

📌 Senior Analyst, Us Customer Engagement Measurement And Insights Hyderabad
🏢 Bristol-Myers Squibb
📍 Hyderabad