The Assistant General Manager – Digital Commerce & MarTech Application Management will lead the technology ecosystem supporting Skechers India’s digital commerce, customer engagement and omnichannel operations.
The role will own the application roadmap, delivery and ongoing management of Salesforce Commerce Cloud, Salesforce Marketing Cloud, Salesforce Data Cloud, campaign microsites, and Vinculum Order Management System. It will ensure these platforms operate as a connected, secure, and scalable ecosystem, enabling seamless customer experiences and supporting online revenue growth, conversion, and retention.
The incumbent will partner with Digital Commerce, Marketing, Retail, Supply Chain, Finance, and global and local IT teams to translate business priorities into technology solutions.

Designation: Assistant General Manager
Role: Lead – Digital Commerce & MarTech Application Management
Department: Information Technology
Location: Mumbai – Head Office (Andheri East)
Experience: 12–15 years
Reporting to: Associate Director - IT
Direct reports:



2 — Business Analyst and Application Support

Key Responsibilities
Digital Commerce — Salesforce Commerce Cloud
• Own the SFCC B2C storefront roadmap, application enhancements, releases, availability, performance, and security.
• Lead development across SFRA and PWA Kit/headless architectures, covering catalogue, pricing, promotions, search, checkout, and customer accounts.
• Partner with business teams on site speed, Core Web Vitals, technical SEO, A/B testing, and personalization.
• Manage cartridges and third-party integrations, including payments, tax, fraud prevention, ratings and reviews, search, and customer support tools.
• Ensure readiness for peak trading periods through load testing, capacity planning, release controls, and coordinated production support.
Marketing Technology — Salesforce Marketing Cloud
• Lead SFMC architecture and operations across Email Studio, Mobile Studio, Journey Builder, Automation S

📌 Assistant General Manager Mumbai
🏢 Skechers
📍 Mumbai