Job Description Summary
-The role owns the end-to-end analytics lifecycle, including requirements gathering, tagging implementation, data quality assurance, dashboard development, performance analysis, experimentation measurement, and executive reporting. The individual will serve as a subject matter expert for Google Analytics 4 (GA4) and Google Tag Manager (GTM), ensuring accurate data collection, governance, and insight generation to support digital optimization and business growth. Robust analytical thinking, stakeholder management, and the ability to translate complex data into explicit business recommendations are essential for success in this role.

Job Description
Data Insights Senior Analyst
Location – Hyderabad #LI Hybrid

Major Accountabilities:

• Lead end-to-end digital analytics initiatives by translating business objectives into measurable KPIs, tracking frameworks, and actionable insights.
• Analyse GA4 data to identify user behaviour trends, engagement patterns, conversion opportunities, and areas for website performance improvement.




• Develop and maintain executive dashboards, automated reports, and data visualizations using GA4, Looker Studio, Power BI, or similar reporting tools.
• Design and implement digital measurement strategies that align business requirements with scalable analytics solutions.
• Own GA4 and Google Tag Manager implementation, including event tracking, conversion setup, custom dimensions, audience configuration, and tag management.
• Create, manage, and validate tagging requirements across websites, campaigns, forms, videos, downloads, surveys, and other digital touchpoints.
• Define and maintain data layer specifications, event taxonomies, tracking governance standards, and ensure ongoing data accuracy through audits and QA testing.
• Partner with business stakeholders, product teams, developers, and agency partners to gather requirements, deliver measurement solutions, and communicate insights through explicit, business-focused s

📌 Data Insights Senior Analyst Hyderabad
🏢 Novartis
📍 Hyderabad