Key Job Responsibilities:

· Actively participate in identifying, planning & executing digital marketing campaigns, including Google Ads, SEO, GMB, e-mail, Social Media and display advertising.

· Measure and report performance of all digital marketing campaigns on defined periodic intervals (Weekly/ Monthly etc.) and assess against goals.

· Evaluate end-to-end customer experience across multiple channels and customer touch points.

· Create, manage paid /media campaigns through multiple platforms.

· Implement Performance Tracking (Google Tags, Attributions, Facebook Pixel) for a better analysis of campaigns.

· Managing and optimizing CTAs, landing pages, and the lead generation forms to improve conversion rate consistently.

· Increase qualified marketing leads and conversion rates for the sales team.

· Research competition,



investigate benchmarks and provide suggestions for improvement.

· Collaborate with internal teams/ Departments to collate information, plan and execute digital campaigns.

Desired Profile:

· Degree in marketing or a related field

· 2- 3 years Proven working experience in digital marketing

· Demonstrable experience in leading and managing Google Ads, SEO, GMB, Vendor management, social media & programmatic advertising campaigns.

· Experience in optimizing landing pages and user funnels.

· Solid analytical skills and data-driven thinking

· Should be positive with Microsoft Excel.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Kochi
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