Key Responsibilities:
Develop and execute social media strategies aligned with brand, marketing, and business objectives.
Manage social media platforms including Instagram, LinkedIn, Facebook, YouTube, and other relevant channels.
Plan and manage the monthly content calendar, including posts, reels, stories, campaigns, UGC, and interactive content.
Ideate and create engaging, trend-driven, and performance-oriented content that improves reach, engagement, traffic, and conversions.
Identify emerging social media trends, formats, hashtags, creators, and content prospects relevant to the brand.
Track and analyse key metrics such as reach, engagement rate, follower growth, CTR, website traffic, leads, and conversions.
Collaborate with marketing, content, design, and influencer teams to execute integrated campaigns.
Manage community engagement by responding to comments, messages,



and audience interactions.
Prepare social media performance reports with key insights, learnings, and actionable recommendations.

Requirements:
2–4 years of experience in Social Media, Digital Marketing, Growth Marketing, or a similar role.
Robust understanding of organic and paid social media marketing.
Hands-on experience managing Instagram, LinkedIn, Facebook, and YouTube.
Robust understanding of social media metrics, analytics, and performance optimisation.
Excellent content ideation, copywriting, communication, and storytelling skills.
Experience with tools such as Meta Business Suite/Ads Manager, Google Analytics, Canva, CapCut/VN Editor, Adobe Premier Pro or similar platforms.

📌 Social Media Specialist Kandivali East
🏢 Pcpl
📍 Kandivali East