08 Oct
|
Tech Q Ware
|
Noida
Job Summary
We are looking for a result-oriented Performance Marketing Executive to manage and optimize paid digital marketing campaigns across multiple platforms. The ideal candidate should have a robust understanding of digital advertising, lead generation, campaign optimization, analytics, and ROI-driven marketing strategies.
Key Responsibilities
Plan, execute, and manage paid marketing campaigns across platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other digital channels.
Monitor campaign performance and optimize ads for maximum ROI, conversions, and lead quality.
Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
Manage budgets, bidding strategies, and campaign reporting.
Track and analyze KPIs such as CPC, CPA, CTR, ROAS, conversions, and lead acquisition cost.
Create performance reports and share actionable insights with the marketing team and management.
Coordinate with content, design, and development teams for campaign creatives and landing pages.
Implement remarketing and retargeting strategies to improve conversion rates.
Stay updated with the latest digital marketing trends, tools, and platform updates.
Work on lead generation and brand awareness campaigns for various business objectives.
Required Skills & Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Basic to advanced knowledge of digital marketing and paid advertising platforms.
Familiarity with tools like Google Analytics, Google Tag Manager, and Excel reporting.
Understanding of SEO, SEM, social media marketing, and conversion optimization.
Strong analytical and problem-solving skills.
Excellent communication and reporting abilities.
Ability to manage multiple campaigns and meet deadlines.
Preferred Qualifications
Certifications in Google Ads Certifications or Meta Blueprint are an added advantage.
Experience with lead generation, e-commerce, or B2B campaigns preferred.
Key Performance Indicators (KPIs)
Lead generation targets
Cost per lead (CPL) optimization
Return on Ad Spend (ROAS)
Conversion rate improvement
Campaign performance and engagement metrics
Perks & Benefits
Market-competitive salary package
Learning and growth opportunities
Exposure to diverse marketing campaigns
Collaborative and dynamic work setting
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
📌 Performance Marketing Manager Noida
🏢 Tech Q Ware
📍 Noida