What You Will Own

Category leadership strategy
Define the keyword and topic territory FinnDMC must own across India, Gulf, USA, French,and

German agent audiences, and track share of voice against competing DMCs.
Build topical authority around every FinnDMC destination and product (Aurora, Lapland, Santa

Claus Village, Helsinki, MICE, honeymoon, family winter trips).

On-page SEO and content
Plan keyword-researched content using Semrush/Ahrefs - no content on instinct.
Publish a minimum of 2 SEO blog posts per week.
Optimise titles, meta descriptions, headings, internal links, schema markup and landing pages

for conversion.
Submit the monthly content calendar for approval by the last Friday of the previous month.
Test every inquiry link and CTA before anything goes live.

Technical SEO and technical AEO
Own site health: Core Web Vitals, crawlability, indexation, sitemaps, redirects, structured data

and mobile performance.
Make content machine-readable for AI engines: entity clarity, FAQ and structured data, llms.txt

and crawler access for AI bots.
Resolve critical technical issues within 5 working days.

AEO (Answer Engine Optimisation)




Run quarterly AEO audits of FinnDMC's visibility across target AI search tools, with an action

plan to founders within 5 days.
Shape content and citations so AI assistants name FinnDMC for Finland DMC queries.

Off-page SEO, backlinks and digital PR
Earn quality backlinks every month from travel trade media, tourism boards, partner sites and

publishers.
Run digital PR: data-led stories, expert commentary, trade press features and Visit

Finland–adjacent coverage.
Monitor brand mentions and reviews across the web.

Google Ads
Plan, build and optimise Google Ads search campaigns targeting agents and tour operators in

our markets.
Manage keywords, negatives, ad copy, bidding and conversion tracking against an approved

budget.
Report cost per inquiry and quality of paid inquiries alongside organic.

Reporting and governance
Send the weekly analytics report every Monday.
Investigate any ranking drop of 5+ positions within 48 hours.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Analyst – Online Marketing And Seo Noida
🏢 FinnDMC
📍 Noida