Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads, and YouTube.
Manage campaigns focused on lead generation, conversions, and customer acquisition.
Monitor key performance metrics such as CPL, CPA, CTR, conversion rate, ROAS, and overall campaign performance.
Conduct audience research and segmentation to improve targeting and campaign effectiveness.
Work closely with the creative and content teams to develop high-performing ad creatives and copies.
Regularly analyze campaign data and identify prospects to optimize budgets, targeting, creatives, and bidding strategies.
Conduct A/B testing of creatives, audiences, landing pages, and campaign formats.
Track leads and conversions through relevant analytics and tracking tools and ensure accurate reporting.
Prepare regular campaign performance reports and share actionable insights with the marketing team.
Stay updated with the latest digital advertising trends, platform updates, and performance marketing best practices.

Pay: ₹500,000.00 - ₹700,000.00 per year

Perks:
Leave encashment

Work Location: In person

📌 Performance Marketing Manager Sector 62
🏢 Sarrthi IAS
📍 Sector 62