Job Description - Customer Data Platform (CDP) Manager
Job Title
: Customer Data Platform (CDP) | Manager | Industry & Process Global Network Song Practice

Management Level
: 07 - Manager

Location
: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune

Must Have Skills
: Customer Data Platform (CDP), Customer Data Strategy, MarTech strategy, techno-functional and project management experience

Positive to Have Skills
: Adobe Experience Platform, Salesforce Marketing Cloud, Tealium, Oracle Unity, Agentic AI

Job Summary
:

As a Customer Data Platform (CDP) Manager, you will lead strategic marketing transformation initiatives enabled by Customer Data Platforms, AI-driven activation, and data-driven customer engagement. You will advise clients on customer data strategy, audience management, personalization, customer journey orchestration, measurement frameworks, and MarTech modernization while supporting business growth and practice development.

Roles & Responsibilities
:
Conduct assessments of client’s current data management, Customer Data Platform (CDP) maturity,



MarTech capabilities, Operating Model and Governance.
Provide recommendations on optimizing the current stack, define target-state, roadmap and develop use cases/recommendations to improve stack utilization.
Strategize and build client’s digital marketing data management program for segmentation, personalization, and activation across digital channels.
Identify data sources and design data cleaning, transformation, and integration approaches for CDP.
Evaluate and recommend current ways of data management through CDP and its integration into the broader marketing technology landscape.
Plan, design, and recommend end-to-end CDP solutions such as Adobe Experience Platform – RT CDP.
Partner with technology solution providers, client IT teams, and marketing agencies to deliver solutions.
Understand and convey the impact of regulations like CCPA, GDPR, and client-specific regulations on data management.
Desig

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