Job DescriptionWe are looking for an experienced Media Strategy & Planning Manager to lead integrated digital media planning and execution that drives brand awareness, engagement, and measurable business outcomes. The ideal candidate should have a solid background in digital media strategy, campaign optimization, and stakeholder management, with experience in the B2B SaaS industry.
N n Minimum Qualifications
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5+ years of experience in Digital Media Strategy & Planning. N
Experience managing both performance marketing (Lead Generation/eCommerce) and brand campaigns . N
Solid understanding ofthe Indian digital media landscape , platforms, and consumer behavior within the B2B SaaS industry. N
Hands-on experience with digital media planning tools, ad tech platforms, and analytics/reporting solutions. N
Proven experience developing integrated media strategies across Search, Social, Programmatic, Display, and Video channels. N
Robust analytical, stakeholder management, negotiation, and communication skills. N




Experience managing multiple campaigns and cross-functional stakeholders. N
Prior agency experienceis highly preferred. N

n Key Responsibilities
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Partner with business stakeholders to understand campaign objectives, target audiences, budgets, and success metrics. N
Develop integrated digital media strategies aligned with business and marketing objectives. N
Recommend the optimal media mix and investment strategy across digital channels. N
Leverage consumer insights, market research, competitive intelligence, and historical performance to inform media planning. N
Translate media strategies into actionable plans with defined KPIs and measurement frameworks. N
Collaborate with media agencies and internal stakeholders to execute campaigns from planning through delivery. N
Monitor campaign performance and optimize campaigns to maximize efficiency, ROI, and business outcomes. N
Maintain campaign reportin

📌 Media Strategy Bengaluru
🏢 Applicantz
📍 Bengaluru