Mommy First® | NeoMed ParenTech India Pvt. Ltd.

Thiruvananthapuram, Kerala

Full time | Office-based | 5+ years’ experience

About Mommy First®

Mommy First® is a maternal wellness and postpartum recovery brand founded in Recent York, with an established presence in the United States, Europe and the GCC.

We are preparing for our pan-India launch in 2027 and are building our India team in Thiruvananthapuram.

We are looking for a hands-on Senior Performance Marketing Manager to build and lead paid acquisition and lifecycle marketing for Mommy First® India across Meta, Google and WhatsApp.

This is a performance and growth role, not a general digital marketing or social media position.

Your first six months

Before launch, you will help build the performance marketing foundation from the ground up.

You will:
Set up and validate the tracking and attribution stack across Meta Pixel, Conversions API, GA4, Google Tag Manager and Shopify
Establish Google Merchant Center and product feed readiness
Build WhatsApp acquisition and lifecycle flows




Run pre-launch tests across audiences, creatives, landing pages and offers
Develop the paid acquisition framework for launch
Help establish reporting, attribution and performance benchmarks
Play a hands-on role in executing and scaling the India launch

What you’ll own

Meta
Prospecting, retargeting, catalog and conversion campaigns
Campaign architecture, budgets, audiences and bidding
Creative testing and iteration
Scaling and budget allocation decisions
Creative fatigue and performance diagnosis

Google
Search
Shopping
Performance Max
Google Merchant Center
Product feed health
Conversion tracking and campaign optimization

WhatsApp
Click-to-WhatsApp acquisition
Lead nurturing
Abandoned-cart journeys
Launch and promotional campaigns
Customer re-engagement
Audience segmentation and lifecycle flows

Measurement & attribution
Meta Pixel and Conversions API
GA4
Google Tag Manager
S

📌 Senior Performance Marketing Manager – Meta, Google Thiruvananthapuram (India)
🏢 Mommy First® | India
📍 India