Position: Category B2B Marketing & Demand Generation Head - Cutting-edge Building Solutions (Leading Building Materials Co)

Role:
To lead B2B marketing function and Business Development for creating brand positioning and brand affinity for one of the key Categories of the Company by driving B2B Marketing, market development, influencing B2B stakeholders and building a strong demand generation engine
Grow the market for the Products of the Company in the B2B segment by creating a premium position in the market for the products and the Corporate brand
Excellent category and customer understanding in the market across all customer groups
Own the business growth of the category through solid lead generation and conversion
Responsible for market research & product development along with continuous process improvement.
Lead stakeholder mapping and engagement strategies
Establish though leadership to position the innovative building solutions of the company as the preferred construction solution




Build compelling content ecosystems including case studies and solution narratives
Strategize and devise a comprehensive communication plan to position and build the brand across all customer groups
Overseeing both digital and non-digital communication channels to create awareness for the brand
Own and optimise B2B Marketing investments with a robust ROI focus
Drive impactful events, activations and engagement platforms
Responsible for new product / solutions development by identifying market potential, ensuring product development and product evaluation in market. Create a business plan to test launch and finalize on the business plan for solutions launch
Responsible for competition analysis & benchmarking in similar and substitute markets. Tracking performance and volume generation of competitor's products
Responsible for product benchmarking by evaluating competitions products, developing benchmarking tools, providing benchmark reports to sales team

📌 Categoryb Marketing Mumbai
🏢 Vertex Corporate
📍 Mumbai