We're looking for a
Marketing & Distribution Manager
to own the distribution and natural growth of our apps.

This isn't a traditional social media management role.

Your job is to figure out
where the users are, how to reach them naturally, and what makes them care about a product.

You'll work across content, communities, directories, creators, social platforms, launches and experiments to build repeatable distribution systems for our apps.

What you'll do
Develop organic distribution strategies for new and existing apps.
Find relevant communities, audiences, creators, websites and platforms where our apps can naturally fit.
Create and distribute content across platforms such as X, Instagram, LinkedIn, Pinterest, Reddit, YouTube, Telegram and WhatsApp.
Turn product features and use cases into interesting posts, stories, memes, carousels, short videos and other formats.
Find creative ways to get the first users for newly launched products.
Submit products to relevant app directories, launch platforms and communities.




Research competitors and understand how similar products acquire users.
Experiment with different positioning, hooks, formats and distribution channels.
Work with the product/build team to understand what we're shipping and who it is for.
Track installs, clicks, engagement and other meaningful distribution metrics.
Identify channels that work and turn successful experiments into repeatable processes.
Help launch recent apps from
0 → first users → early traction
.
Build a distribution playbook that can be reused across future Outlayer Labs products.

What we're looking for
Strong understanding of how people discover products online.
Valuable writing and communication skills.
Ability to create content that feels
human, practical and native to the platform
rather than obvious advertising.
Comfortable researching communities and finding unconventional distribution opportunities.
Understanding of platforms such as X, Instagram, Red

📌 Distribution Marketing Manager Mumbai
🏢 Outlayer Labs
📍 Mumbai