Lead CopywriterAbout Zouk

Zouk is a 100% vegan, proudly Indian consumer brand specialising in bags, wallets and accessories. We are on a mission to build an iconic global consumer brand from India by delivering exceptional products and building a solid consumer brand team.

Our products are available across our website, leading marketplaces and a growing offline retail presence, reaching over 20 lakh customers.

About the Role

We are looking for a Lead Copywriter to own the quality and consistency of how Zouk communicates with consumers across multiple touchpoints.

As a digital-first consumer brand, Zouk communicates with consumers every day across social media, performance marketing, CRM, website, product launches, campaigns and retail. The Lead Copywriter will ensure that this communication is sharp, distinctive, relevant and consistent with Zouk's brand voice.

The role will lead the copy team while remaining hands-on. You should be comfortable moving between a brand headline, social media copy, a performance marketing hook, a WhatsApp message,



a product story and website copy, while understanding the objective behind each piece of communication.

Key Responsibilities

Brand Voice & Copy Quality
Own and continuously strengthen Zouk's tone of voice across consumer touchpoints.
Maintain consistency while adapting communication for different channels, audiences and objectives.
Establish clear copy principles and messaging guidelines for the team.
Review and improve significant consumer-facing communication.
Maintain a high standard of writing, clarity, tone and messaging across channels.

D2C, Performance Marketing & CRM
Partner with D2C, Performance Marketing and Retention teams on consumer communication.
Develop solid hooks, propositions, headlines and CTAs based on the communication objective and target consumer.
Create copy that supports both brand building and conversion objectives.
Use performance and consumer response to identify what mes

📌 Lead Copywriter Chembur
🏢 Zouk
📍 Chembur