08 Oct
|
Tata Consultancy Services
|
Hyderabad
08 Oct
Tata Consultancy Services
Hyderabad
Adobe Analytics Analyst
Job Summary
We are seeking an experienced Adobe Analytics Analyst with a solid blend of technical and analytical expertise. The role will support end-to-end digital analytics implementation, including KPI definition, tagging strategy, validation, reporting, and dashboard development. The successful candidate will collaborate with cross-functional teams to ensure accurate digital data collection and actionable business insights.
Key Responsibilities
Lead digital analytics implementation projects from requirements gathering through reporting and analysis.
Work with stakeholders to understand business goals, KPIs, and measurement requirements.
Translate business objectives into scalable tagging and measurement strategies.
Drive analytics and third-party tagging discussions with Product, Marketing, Analytics, Agency, Compliance, and Technology teams.
Validate and troubleshoot implementations using browser developer tools, debugger extensions, and analytics validation techniques.
Maintain tagging documentation, implementation standards,
and governance processes.
Develop dashboards and reports in Adobe Analytics Workspace.
Monitor data quality and ensure accurate tracking across digital properties.
Support audit readiness and compliance requirements related to digital data collection.
Educate and mentor stakeholders on Adobe Analytics capabilities, tagging standards, and best practices.
Manage project activities and track deliverables through Jira.
Required Skills & Experience
Bachelor's degree in Computer Science, Information Technology, Marketing Analytics, Business Management, or a related field.
5+ years of hands-on experience with Adobe Analytics.
Solid experience with Adobe Analytics Workspace and reporting.
Expertise in digital analytics implementation and tagging strategies.
Experience with Tag Management Systems such as Tealium, Adobe Launch, Google Tag Manager (GTM), or similar platforms.
Ability to
📌 Adobe Analytics Developer Hyderabad
🏢 Tata Consultancy Services
📍 Hyderabad