Role Overview

We’re looking for a creative and consumer-focused Copywriter to develop high-performing communication for existing customers. The role requires someone who can turn customer insights and campaign briefs into sharp, engaging communication that encourages customers to take action.

Key Responsibilities:

Campaign Copywriting
Write customer communication across WhatsApp, SMS, email, and other CRM channels.
Develop robust, attention-grabbing hooks.
Write concise and persuasive campaign messages and CTAs.
Create copy for offers reactivation, frequency, loyalty, referrals, and customer journeys.

Customer-Specific Communication
Understand the audience and objective behind every campaign.
Adapt messaging for different customer segments and behaviors.
Maintain each client’s brand tone and communication style.
Avoid generic and repetitive CRM messaging.

Testing & Optimisation
Develop copy variants for A/B testing.
Review campaign performance to understand which messaging works.
Apply learnings from previous campaigns to future communication.




Build reusable copy frameworks and communication libraries.

Internal Collaboration
Partner with Marketing Strategists to understand campaign intent.
Partner with Designers to ensure copy and visual work together.
Incorporate client feedback while retaining communication effectiveness.
Deliver copy within agreed campaign timelines.

Required Skills & Qualifications
Bachelor’s degree in communications, Marketing, English, or related field
2–4 years of copywriting/content experience
Excellent command of written English
Robust short-form and conversational writing ability
Ability to write catchy hooks without becoming gimmicky.
Ability to adapt tone across brands and customer segments.

Preferred Attributes
Experience writing WhatsApp/CRM communication.
Understanding of consumer behaviour
Hinglish/regional language capability is an advantage.
Experience with A/B testing and

📌 Content Writer Kolkata
🏢 Kairos Consultants
📍 Kolkata