JOB DESCRIPTION – DIGITAL MARKETING EXECUTIVE

Position: Digital Marketing Executive
Department: Marketing
Location: Medway Hospital, Kodambakkam, Chennai
Experience: 1–3 Years
Employment Type: Full time
Preferred: Immediate Joiners
Industry Preference: Hospital / Healthcare Experience

Job Summary

Medway Hospital, Kodambakkam, is looking for a creative and result-oriented Digital Marketing Executive to manage and strengthen our digital presence across social media and online platforms.

The candidate should have positive knowledge of graphic designing, social media management, content creation, and digital marketing activities, preferably with prior experience in the healthcare/hospital industry.

Key Responsibilities
Manage and maintain Medway Hospital's social media platforms, including Instagram, Facebook, YouTube, LinkedIn, and WhatsApp.
Create and publish engaging content related to doctors, specialties, health awareness, hospital services, events, campaigns, and patient education.
Design attractive posters, banners, social media creatives, reels,



stories, and promotional materials.
Coordinate with the HR, Marketing, Doctors, and Operations teams to collect relevant content and requirements.
Plan and execute a social media content calendar on a regular basis.
Ensure all social media posts are accurate, skilled, visually appealing, and aligned with the hospital's brand guidelines.
Develop creative ideas for health awareness campaigns, doctor promotions, special days, hospital events, and service promotions.
Monitor social media engagement, reach, followers, and other digital marketing metrics.
Respond to and coordinate social media enquiries and comments professionally.
Support digital campaigns and promotional activities to increase hospital visibility, patient enquiries, appointments, and brand awareness.
Take photographs/videos of hospital activities, doctors, events, and promotional programs whenever required.
Coordinate with exter

📌 Jr Digital Marketing Executive Kodambakkam
🏢 Medway Hospitals
📍 Kodambakkam