Location: Khar, HO

Company: Jetking Infotrain Limited

Department: Sales & Marketing

Reporting to: Management

About Jetking:

Jetking Infotrain Limited is a leading public company in the IT education and training sector, established in 1947 with a mission to create job-ready IT professionals through practical and industry-relevant learning. Headquartered in Mumbai, Jetking has over 100 centres across India and abroad, offering programs in hardware and networking, cloud computing, cybersecurity, block chain, ethical hacking, metaverse and emerging technologies.

With a strong focus on experiential learning, Jetking integrates technical training with soft skills and personality development to ensure holistic student growth. With a legacy of over seven decades, Jetking continues to be a trusted name in IT education, empowering thousands of students annually and building a skilled workforce for the digital future.

About Position:

The Head of Marketing will have end-to-end responsibility for marketing-led enrollment growth

across the organization, along with overall brand and digital presence.

The role requires a strong D2C/performance marketing orientation with the ability to manage the

complete learner acquisition funnel—from campaign planning, lead generation and CRM engagement

to centre-level conversion and enrollment.

The incumbent will own marketing budgets and key business metrics including lead volumes, CPL,

lead quality, conversion rates, acquisition cost and marketing ROI.

This is a business-oriented marketing leadership role requiring close collaboration with Centre Heads,

Sales/Admissions teams, academic/product teams and external agencies.

Key Result Areas

Enrollment & Business Growth

Own the marketing strategy and execution required to achieve enrollment targets across the centres.

Translate annual and program-level business targets into marketing plans, lead requirements, budgets

and campaign calendars.





Develop differentiated acquisition strategies for degree programs and short-term career programs

based on audience, geography and program lifecycle.

Continuously improve marketing contribution to enrollment and overall customer acquisition

efficiency.

Performance Marketing & Lead Generation

Plan and execute multiple concurrent digital campaigns across Organic, Google, Meta, Referral and

other relevant acquisition channels.

Own key performance metrics including marketing budget, lead volume, CPL, lead quality,

conversion rate, CAC and ROI/ROAS.

Establish dashboards and review mechanisms for daily, weekly and monthly performance tracking.

Lead Management, CRM & Conversion

Design lead nurturing and engagement journeys using CRM, WhatsApp, email, SMS and other

relevant channels.

Use CRM and campaign data to improve both lead quality and conversion efficiency.

Work closely with Centre Heads and admissions teams to understand lead quality, customer

feedback, conversion challenges and local market dynamics.

Brand & Social Media

Develop and execute the overall brand strategy across digital and offline channels.

Build strong communication around the organization’s career outcomes, learner success, placements

and program propositions.

Develop content strategies using learner stories, alumni outcomes, career insights and employer

engagement.

Ensure consistency of brand identity and communication across centres and channels.

Website, SEO & Organic Growth

Own the website as a critical brand, discovery and lead-generation platform. Drive improvements in

website traffic, user experience, landing-page effectiveness and conversion.

Own SEO strategy to improve organic search traffic,



organic lead contributions & authority.

6. Budget & Agency Management

Define clear agency KPIs and conduct structured performance reviews.

Build an appropriate mix of internal capabilities and external agency expertise.

Ensure strong governance of marketing spends and measurable business outcomes.

Ideal Profile

10–15+ years of marketing experience, with significant exposure to D2C/B2C customer acquisition

and digital marketing.

Strong preference for candidates with experience in EdTech, higher education, executive education,

professional training, skilling or other education businesses.

Experience managing businesses where digital lead generation is converted through sales/admissions

teams or physical centres will be particularly relevant.

Strong understanding of Google Ads, Meta, performance marketing, CRM, marketing automation,

analytics, SEO and social media.

Strong analytical orientation with the ability to convert campaign and CRM data into business

decisions.

Strong stakeholder management skills with the ability to work closely with centre/business heads and

sales/admissions teams.

MBA/PGDM in Marketing from a reputed institution preferred.

What makes this role unique / exciting

This is an opportunity to build, not just manage. The role comes with significant ownership and

freedom to shape the next-generation marketing and learner acquisition engine for the organization.

You will have the opportunity to define the strategy, help build a current website and custom CRM

ecosystem, introduce new marketing technologies including AI and automation, and redesign how we

acquire, engage and convert prospective learners.

With the freedom to experiment, innovate and scale, this role is ideal for someone who enjoys

creating new capabilities and seeing their ideas translate directly into business outcomes.

Pay: ₹500,000.00 - ₹900,000.00 per year

Work Location: In person

📌 Digital Marketing Head / Social Media Head (Khar)
🏢 Jetking Infotrain
📍 Khar