Digital Marketing Manager

Job Title: Digital Marketing Manager
Department: Marketing
Experience: 3–6 years
Location: Gurgaon
Employment Type: Full-time

Job Summary

We are looking for a results-driven Digital Marketing Manager to lead and execute our digital marketing strategy across multiple channels. The ideal candidate will have strong expertise in performance marketing, SEO, social media, content marketing, analytics, and lead generation, with a proven ability to drive measurable business growth.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
- Manage SEO strategy, including keyword research, on-page/off-page optimization, and organic growth.
- Develop and execute social media strategies to increase brand awareness, engagement, and conversions.
- Plan and manage content marketing campaigns, including blogs, landing pages, email campaigns, and other digital content.
- Manage lead-generation and conversion-optimization initiatives.
- Monitor website traffic, campaign performance, conversion rates, CAC, ROAS, and other key marketing KPIs.
- Use tools such as Google Analytics, Google Search Console, Google Tag Manager, and advertising-platform analytics to track and improve performance.
- Conduct market, competitor, and audience research to identify new growth opportunities.
- Coordinate with designers, content writers, sales teams, and external agencies to execute campaigns.
- Develop monthly and quarterly performance reports and present actionable insights to management.




- Manage digital marketing budgets and ensure efficient allocation of spend.
- Stay updated with the latest digital marketing trends, platform changes, and industry best practices.

Required Skills

- Strong knowledge of Google Ads, Meta Ads, SEO, social media marketing, email marketing, and content marketing.
- Hands-on experience with performance marketing and lead generation.
- Strong analytical and data-driven decision-making skills.
- Experience with Google Analytics/GA4, Google Search Console, Google Tag Manager, and Looker Studio is preferred.
- Excellent understanding of conversion funnels and digital customer journeys.
- Strong communication, project-management, and problem-solving skills.
- Ability to manage multiple campaigns and priorities simultaneously.

Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3–6 years of relevant digital marketing experience.
- Demonstrated track record of improving leads, conversions, traffic, revenue, or ROAS through digital channels.

Key Performance Indicators (KPIs)

- Qualified leads generated
- Cost per lead (CPL)
- Conversion rate
- Return on ad spend (ROAS)
- Website traffic and organic growth
- Customer acquisition cost (CAC)
- Social media engagement and growth
- Revenue generated through digital channels

What We Offer

- Competitive salary and performance-based incentives
- Opportunity to lead high-impact digital campaigns
- Qualified growth and learning opportunities
- Collaborative and dynamic work environment
- Exposure to multiple digital marketing channels and technologies

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid sick time

Work Location: In person

📌 Digital Marketing Manager (Gurugram)
🏢 Prop Ways Consulting
📍 Gurugram