AI Marketing & Automation ExecutiveLakyou Beauty | Mumbai

Department: Marketing & E-commerce
Job Type: Full-Time | Office-Based
Experience: 1–3 Years
Location: Mumbai
Industry: Beauty, Makeup & Cosmetics

About Lakyou Beauty

Lakyou Beauty is a growing makeup and beauty brand focused on creating high-quality, trend-driven beauty products for the modern Indian consumer.

We are looking for a creative, tech-savvy and execution-focused AI Marketing & Automation Executive who can use Artificial Intelligence to improve our marketing, content creation, e-commerce performance, customer experience and day-to-day workflows.

This is a hands-on role for someone who is excited about AI, beauty, marketing, automation and experimentation.

Role Overview

As an AI Marketing & Automation Executive, you will identify repetitive and time-consuming tasks across marketing and e-commerce and build AI-powered solutions to make these processes faster, smarter and more efficient.

You will work closely with the Marketing, Creative, Influencer Marketing and E-commerce teams to implement AI tools, workflows and agents that create measurable business impact.

Key Responsibilities 1. AI Agents & Automation

- Identify repetitive marketing and business tasks that can be automated using AI.
- Build and manage AI-powered workflows and agents for different teams.
- Automate processes such as content creation, reporting, research, data organization and communication.
- Explore and implement new AI tools that can improve team productivity.
- Connect AI tools with platforms such as Google Sheets, Excel, Shopify, CRM, email and other business tools.
- Continuously test and improve existing AI workflows.

2. AI-Powered Creative & Content

- Use AI to generate creative concepts for makeup and skincare campaigns.
- Develop prompts for AI image and video generation.
- Create concepts for Instagram Reels, posts, stories, advertisements and product campaigns.
- Generate hooks, captions, taglines, scripts and campaign ideas using AI.
- Assist the creative team in developing multiple creative variations quickly.
- Maintain Lakyou Beauty's visual identity, tone of voice and brand guidelines while using AI.
- 3. Social Media & Marketing
- Use AI to identify trending beauty content, formats and consumer conversations.
- Generate content calendars and campaign ideas.
- Assist in developing seasonal campaigns, product launches and promotional campaigns.




- Analyze content performance and identify opportunities for improvement.
- Use AI for competitor and market research.4. E-commerce & Sales Intelligence
- Analyze Amazon, Flipkart and Lakyou Beauty website performance.
- Use AI to identify best-selling and underperforming products.
- Analyze product performance, advertising data and customer behavior.
- Generate regular AI-powered performance summaries and insights.
- Identify opportunities to improve product listings, titles, descriptions, keywords and conversion.
- Assist in analyzing advertising metrics such as ACOS, ROAS, CTR, CPC and conversion rate.

5. Customer Experience & AI Recommendations

- Explore AI-powered customer support and product recommendation systems.
- Develop AI workflows for product FAQs and customer queries.
- Help build systems that recommend products based on:
- Skin type
- Skin concerns
- Makeup preferences
- Occasion
- Coverage requirements
- Product benefits
- Improve the overall digital customer experience through AI.

6. Influencer Marketing Support

- Use AI to identify and shortlist relevant creators.
- Assist with creator research and competitor influencer analysis.
- Generate personalized influencer outreach messages.
- Automate follow-up and campaign tracking wherever possible.
- Analyze influencer campaign performance and ROI.
- Organize creator data and campaign information efficiently.

7. Data & Reporting

- Build AI-assisted dashboards and reports.
- Automate recurring marketing reports.
- Analyze large datasets and identify meaningful trends.
- Convert raw data into easy-to-understand business insights.
- Work with Excel/Google Sheets and other reporting tools.

8. AI Research & Innovation

- Stay updated with the latest developments in:
- Generative AI
- AI Agents
- Marketing automation
- AI image/video generation
- E-commerce AI
- Customer experience AI
- Research new AI tools and evaluate whether they can benefit Lakyou Beauty.
- Conduct experiments and present new AI-driven ideas to the marketing team.

Required SkillsMust Have

- Strong understanding of Generative AI and AI tools
- Excellent prompt-writing / prompt-engineering skills




- Strong understanding of digital marketing
- Good knowledge of Instagram and social media marketing
- Good understanding of e-commerce
- Strong Excel / Google Sheets skills
- Creative thinking and problem-solving ability
- Ability to research, test and learn new AI tools quickly
- Strong written and verbal communication skills

Good to Have

- Experience with AI Agents
- Make / n8n / Zapier or similar automation platforms
- Shopify experience
- Amazon Seller Central experience
- Flipkart Seller Hub experience
- Meta Ads knowledge
- Google Analytics
- CRM tools
- Basic API knowledge
- Basic Python / JavaScript knowledge
- Experience with AI image/video generation tools

Who Are We Looking For?

We are looking for someone who is:

AI Curious – constantly experimenting with new AI tools.

Creative – understands beauty, aesthetics, content and social media.

Data Driven – can look at numbers and find actionable insights.

Execution Focused – doesn't just suggest AI ideas; actually implements them.

Problem Solver – sees a repetitive task and thinks, “Can AI automate this?”

Fast Learner – AI is changing rapidly, so you should enjoy learning new tools.

Beauty & Marketing Enthusiast – an interest in makeup, skincare, beauty trends and consumer behavior is a strong advantage.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

- Number of useful AI workflows/agents implemented
- Reduction in repetitive manual work
- Improvement in marketing team productivity
- Content production efficiency
- E-commerce performance insights generated
- Reporting automation
- Quality and speed of creative ideation
- AI-driven improvements in customer experience
- Successful implementation of new AI tools
- Measurable impact on marketing and business operations

What You'll Get

- Opportunity to work directly with a growing beauty & cosmetics brand
- Hands-on experience with cutting-edge AI tools
- Opportunity to build real-world AI agents and automation systems
- Exposure to marketing, e-commerce, creative, influencer marketing and analytics
- Freedom to experiment with new AI technologies
- Fast-paced and highly creative work environment
- Opportunity to grow into an AI & Automation Manager / AI Growth Manager role

Pay: ₹9,000.00 - ₹34,000.00 per month

Advantages:

- Commuter assistance
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 AI Marketing And Automation Executive (Mumbai)
🏢 Lakyou Beauty
📍 Mumbai