Job Title: Marketing & Business Development Manager
Location: Work From Home / Hybrid)
Company: Maa Records
Employment Type: Full-time

Reports to: Managing Director / Studio Founder
About Maa RecordsMaa Records is a dynamic London-based music production house and creative studio. We provide end-to-end audio and visual services, specializing in sound recording, mixing, mastering, and high-end music video production. We are dedicated to bringing an artist’s sonic and visual vision to life with industry-grade precision.
Role OverviewWe are seeking a driven, commercially savvy Digital Marketing & Business Development Manager to spearhead client acquisition and drive studio bookings across London’s thriving music ecosystem.
In this role, you will be the commercial growth engine of the studio—scouting independent talent, pitching established artists, and forging partnerships with artist managers, indie labels, content creators, and corporate audio/visual clients. You will combine proactive business development with performance-led digital marketing to keep our recording suites and video production schedules operating at peak capacity.
Key Responsibilities1. Business Development & Revenue Generation

- Proactively identify, pitch, and convert prospects—including independent artists, record labels, management companies, podcast producers, and commercial brands—into recurring studio clients.
- Build and maintain a qualified sales pipeline to drive studio hire, audio engineering packages, and video production bookings.
- Attend London music showcases, industry networking events, listening parties, and open mics to scout talent and build relationships.
- Design attractive commercial service bundles (e.g.,



track recording + mix/master + music video packages) tailored to various artist budgets and commercial briefs.
- Negotiate rates, issue proposals/quotes, and close booking agreements in line with studio revenue targets.

2. Digital Marketing & Lead Acquisition

- Plan and execute targeted paid acquisition campaigns across Meta Ads (Instagram/Facebook), TikTok, and Google Search to generate high-intent booking leads.
- Oversee organic social media strategy and content output, showcasing studio sessions, client testimonials, behind-the-scenes engineering, and finished video projects.
- Implement local SEO and Google Business Profile optimization to capture inbound searches for recording and mixing studios in London.
- Develop automated email marketing workflows for prospect outreach, booking re-engagement, and studio newsletter campaigns.
- Monitor KPIs (CAC, conversion rates, booking values, ROI) and present performance reports monthly to leadership.

3. Strategic Partnerships & Community Building

- Establish affiliate and referral arrangements with local music colleges (e.g., BIMM, Point Blank, ICMP), rehearsal spaces, and freelance producers/engineers.
- Position Maa Records as a cultural hub by conceptualizing studio-hosted initiatives, such as producer workshops, artist listening sessions, or industry Q&As.;
- Maintain an up-to-date CRM database of past clients, management contacts,



and prospective leads to run structured retention campaigns.

Candidate Profile & Requirements

- Experience: 2–4+ years of combined experience in business development, sales, or growth marketing, with direct exposure to the UK music industry, creative agencies, or commercial production houses.
- Industry Network: Existing connections within London’s music landscape (independent artists, managers, A&Rs;, indie labels, or visual directors) are highly advantageous.
- Marketing Toolkit: Hands-on experience managing Meta Ads Manager, Google Ads, TikTok Ads, and email marketing platforms (e.g., Mailchimp, Klaviyo, or HubSpot).
- Sales Acumen: Solid closing ability, comfortable with cold outreach, warm pitching, rate negotiation, and client relationship management.
- Commercial Mindset: Results-oriented with a proven track record of hitting sales targets and booking quotas.
- Communication: Exceptional verbal, written, and presentation skills; capable of speaking the language of both grassroots artists and corporate brand commissioners.

What We Offer

- Competitive base salary + performance-based commission structure tied to studio bookings and production contracts.
- Access to world-class studio facilities and audio/visual gear.
- Discretionary studio time allowance for personal creative projects.
- Flexible hybrid working arrangement (split between our London studio and remote work).
- Direct role in shaping the commercial trajectory and brand identity of an expanding creative production house.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time
- Paid time off

Work Location: Hybrid remote in Delhi

📌 Digital Marketing Specialist (Delhi)
🏢 WE DO EFFECTS
📍 Delhi