About the Role

We are looking for a Performance Marketing Executive who can plan, execute, optimize, and scale paid advertising campaigns across digital platforms, especially Meta Ads and Google Ads.

The ideal candidate should be comfortable working with lead generation campaigns, analysing campaign performance, testing creatives and audiences, and improving the overall cost and quality of leads.

Key Responsibilities

- Plan and execute performance marketing campaigns across Meta Ads, Google Ads and other relevant platforms.
- Set up and manage lead generation, conversion and remarketing campaigns.
- Develop campaign strategies based on the client's target audience, location, budget and business goals.
- Monitor key metrics such as CPL, CTR, CPC, CPM, conversion rate and lead quality.
- Continuously optimize campaigns based on performance data.
- Conduct A/B testing for audiences, creatives, ad copies, formats and campaign objectives.
- Manage campaign budgets and ensure efficient utilization of ad spend.
- Analyse lead quality and coordinate with the social media/sales team to improve campaign performance.
- Prepare regular performance reports and insights for clients and internal teams.
- Identify underperforming campaigns and implement corrective strategies.
- Stay updated with changes in Meta Ads, Google Ads, tracking, targeting and digital advertising trends.
- Work closely with the creative and content team to develop performance-focused ad creatives and copies.
- Set up and monitor pixels, conversion tracking,



events and other relevant tracking systems.

Requirements

- 1–3 years of experience in Performance Marketing / Paid Advertising.
- Hands-on experience with Meta Ads Manager is mandatory.
- Experience with Google Ads will be an advantage.
- Strong understanding of lead generation and conversion campaigns.
- Good knowledge of audience targeting, retargeting and campaign optimization.
- Ability to understand and analyse campaign data.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.
- Experience in real estate, lead generation or local business marketing will be an added advantage.

What We’re Looking For

We need someone who is hands-on and result-oriented, not someone who only knows the theoretical side of digital marketing.

You should be able to look at a campaign, understand what is working, what isn't, why the CPL/lead quality is changing, and what action needs to be taken next.

Key Performance Metrics

Your work will primarily be evaluated on:

- Lead Volume & Quality
- Cost Per Lead (CPL)
- Conversion Rate
- Campaign ROI/ROAS
- Ad Spend Efficiency
- Campaign Scaling
- Overall Client Performance

Why Join Us?

- Work on real client campaigns and performance-driven projects.
- Prospect to work across real estate and other growing businesses.
- Hands-on exposure to strategy, execution, optimization and client requirements.
- Fast-paced startup environment with opportunities to learn and grow.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Kamothe)
🏢 Photophile Production
📍 Kamothe