Key Responsibilities

- Marketing Strategy and Planning
- Prepare annual and quarterly marketing plans for road signage products.
- Identify target markets, customer segments, and opportunities within highways, urban roads, industrial facilities, and infrastructure projects.
- Manage marketing budgets and measure campaign results.
- Market Research and Project Tracking
- Track upcoming road projects, infrastructure developments, and tender opportunities.
- Study customer requirements, competitor offerings, pricing trends, and market demand.
- Share relevant opportunities and market insights with the sales and tender teams.
- Lead Generation
- Generate enquiries from EPC contractors, highway developers, consultants, government departments, and industrial customers.
- Plan email campaigns, industry outreach, exhibitions, and digital marketing activities.
- Qualify leads and hand them over to the sales team with explicit requirements and contact details.
- Branding and Marketing Materials
- Develop company profiles, product catalogues, brochures, presentations, and project case studies.
- Promote traffic signboards, direction boards, gantry and cantilever signage, hazard markers, and related products.
- Ensure consistent branding and accurate product information across all materials.
- Digital Marketing
- Manage the company website, LinkedIn page, business listings, and relevant social media channels.




- Publish product information, completed projects, manufacturing capabilities, and installation photographs.
- Coordinate SEO, online advertising, and enquiry tracking with internal teams or agencies.
- Technical Content Coordination
- Work with design, production, and quality teams to understand materials, reflective sheeting, manufacturing processes, and project specifications.
- Prepare clear product content supported by verified technical information.
- Ensure claims about certifications, compliance, and warranties are reviewed before publication.
- Customer and Industry Engagement
- Organise product presentations, factory visits, exhibitions, and customer meetings.
- Build relationships with industry associations, consultants, and potential business partners.
- Collect customer feedback to improve product positioning and marketing communication.
- Sales Support and Reporting
- Support the sales team with presentations, product comparisons, samples, and campaign materials.
- Track enquiry sources, lead quality, conversion progress, and marketing costs.
- Submit monthly reports on marketing activities, qualified leads, and business generated.

Qualifications and Experience

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Marketing Manager (Sanpada)
🏢 Rio Universal
📍 Sanpada