Key Responsibilities
Account Management & Relationship Building
- Serve as the primary point of contact for assigned regional/national Modern Trade accounts.
- Build and maintain strong, cooperative relationships with Category Managers, buyers, and store-level stakeholders at accounts like DMart and Reliance.
- Coordinate with buyers for new product listings, range expansion, and store-level linkings.
Sales & Growth Execution
- Achieve monthly, quarterly, and annual primary (billing) and secondary (off-take) sales targets.
- Track account-wise business performance and design tactical, localized plans to cover sales gaps.
- Identify whitespace opportunities within existing accounts to increase category share of wallet.
In-Store Visibility & Operations
- Conduct regular trade and store visits to audit stock availability (On-Shelf Availability) and minimize stock-outs.
- Execute trade marketing activations, promotional calendars, and secondary visibility displays (e.g., end-caps, pillars) effectively at the store level.
- Manage and monitor third-party (3P) merchandising resources placed across key retail stores to ensure share-of-shelf guidelines are followed.
Cross-Functional Operations & Commercial Disipline
- Collaborate closely with internal Logistics and Supply Chain teams to ensure 100% Purchase Order (PO)
fulfillment and timely deliveries.
- Track accounts receivables, manage commercial trade claims, and follow up with retail partners for timely payment collections and reconciliation.
- Maintain accurate sales MIS, track competitor activities, and provide regular market insights to senior leadership.
Required Skills & Qualifications
- Education: Bachelor’s / Master’s degree in Business Administration, Marketing, or a related discipline.
- Experience: 4 to 7 years of core sales experience in FMCG, Consumer Goods, or Personal Care, with at least 3 years of dedicated experience handling large-format MT chains (specifically DMart or Reliance Retail).
- Retail Acumen: Deep understanding of Modern Trade commercial levers, fill rates, margin structures, listing processes, and PO lifecycles.
- Soft Skills: Strong negotiation, data-backed presentation, and stakeholder management skills.
- Tools: High proficiency in Microsoft Excel (VLOOKUPs, Pivot Tables for sales analysis) and corporate ERP/CRM systems.
- Travel: High willingness to travel extensively within the assigned region for retail audits and buyer meetings
Pay: ₹500,000.00 - ₹800,000.00 per year
Benefits:
- Life insurance
- Provident Fund
Work Location: In person
📌 Key Account Executive - Modern Trade (Vashi)
🏢 Yumleys
📍 Vashi