About Tagway

Tagway provides RFID inventory automation solutions, with a strong focus on the jewellery industry. Our solutions help businesses improve inventory accuracy, reduce stock-counting time, locate items quickly, and gain better inventory visibility.

Role objective

Generate relevant, high-intent B2B leads through paid and organic channels, improve website visibility and conversion, and build a consistent pipeline of qualified demo opportunities.

The specialist will contribute to the marketing team’s target of six qualified demos per working day, with individual channel targets agreed against budget and funnel performance.

Key responsibilities

1. Lead generation across relevant digital channels

- Develop and execute lead-generation strategies across Meta, Google Search, LinkedIn, the website, SEO, email, WhatsApp, and other relevant channels.
- Identify the platforms and campaigns most likely to reach business owners, decision-makers, and inventory stakeholders.
- Manage paid campaigns, targeting, keywords, negative keywords, budgets, remarketing, and creative testing.
- Improve lead quality, sales acceptance, and cost per qualified demo.
- Propose and test additional channels when existing sources are underperforming.

2. Diagnose and resolve lead-generation problems

- Identify why campaigns are producing insufficient leads, irrelevant enquiries, or poor conversion.
- Analyse targeting, messaging, offers, creative, landing pages, tracking, qualification, and follow-up performance.
- Present practical corrective actions with clear priorities, owners, budgets, and success measures.
- Run structured experiments and report what improved, what failed, and what should happen next.
- Work with presales and Sales to distinguish acquisition problems from follow-up or conversion problems.

3. Improve SEO and website performance

- Conduct keyword research focused on relevant business needs and buying intent.
- Improve on-page SEO, content structure, internal linking, and relevant landing pages.
- Identify technical SEO issues and coordinate fixes with developers.
- Develop industry-specific content, customer case studies, and solution pages.




- Use Google Search Console and analytics to monitor relevant organic traffic, enquiries, and conversion.
- Improve website forms, messaging, customer proof, and calls to action.

4. Grow LinkedIn organically

- Build a LinkedIn strategy that attracts relevant business owners, decision-makers, industry professionals, and potential partners.
- Develop content around inventory problems, customer outcomes, product demonstrations, and industry insights.
- Support employee and leadership participation, engagement, and content distribution.
- Grow relevant followers organically and convert audience interest into conversations and enquiries.
- Measure audience relevance, engagement, website visits, and lead contribution alongside follower growth.

5. Apply AI and marketing automation

- Identify and implement practical AI applications across content, campaign analysis, SEO research, lead enrichment, reporting, and nurture workflows.
- Connect marketing platforms, forms, and Zoho CRM using native integrations, APIs, or tools such as Zoho Flow, Make, or Zapier.
- Automate lead routing, alerts, follow-up triggers, and reporting where appropriate.
- Use approved business data and validate AI outputs before use.
- Monitor integrations for failed actions, duplicates, and inaccurate data.
- Coordinate complex implementation with technical resources.

6. Support trade-show demand generation

- Run campaigns for booth visits and pre-booked meetings.
- Create event-specific content, landing pages, and follow-up campaigns.
- Work with the calling team to convert trade-show enquiries into qualified demos.
- Track each event’s leads, demo outcomes, and pipeline contribution.

7. Own measurement and continuous improvement

- Track the funnel from enquiry through qualification, demo booking, attendance, chance, and closure.




- Work with the CRM owner on campaign attribution and conversion tracking.
- Understand and validate GA4, Google Tag Manager, Meta Pixel, Meta Conversions API for CRM, and Google enhanced conversions for leads.
- Maintain a weekly performance dashboard and action plan.
- Use sales feedback and rejection reasons to improve acquisition quality.

Scope and collaboration

This role primarily owns India digital lead generation and growth.

Affiliate and ERP referral development remain with Chirayu. UAE agency delivery remains with Divalos, with coordination on shared content, learning, and reporting where needed.

The specialist will work with presales on qualification and demo booking, Sales on opportunity feedback, and designers and developers on execution.

Required experience and skills

- Proven B2B lead-generation results across paid and organic channels.
- Hands-on Meta Ads and Google Ads experience.
- Strong SEO, website conversion, and LinkedIn organic growth capabilities.
- Ability to diagnose performance problems and implement measurable solutions.
- Practical experience with AI tools, marketing automation, and CRM integrations.
- Strong analytical ability, copywriting judgment, and execution discipline.
- Experience in B2B technology, SaaS, ERP, automation, or industry-specific solutions preferred.

Performance measures

- Sales-accepted qualified leads.
- Qualified demos booked and attended from owned channels.
- Cost per qualified lead and attended demo.
- Opportunities and pipeline generated.
- Relevant organic website enquiries.
- Relevant LinkedIn audience growth and enquiry contribution.
- Tracking accuracy and integration reliability.

Application requirements

Submit examples showing your personal contribution to:

- A B2B lead-generation campaign with spend and downstream results.
- An SEO project with relevant traffic and enquiry improvements.
- Organic LinkedIn growth with evidence of audience relevance.
- An AI or automation integration you implemented.
- A lead-generation problem you diagnosed and successfully resolved.

Anonymized evidence is acceptable.

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person

📌 B Lead Generation & Digital Growth Specialist (Mumbai)
🏢 Tagway Rfid
📍 Mumbai