Non-Bed Revenue (NBR) Associate — Founders’ Office (Brand Partnerships & Affiliate Tie-ups)

Location: Delhi NCR (In-office / Hybrid)
Reporting: Founders’ Office (dotted line to Head – CX / Growth)
Employment Type: Full-time
Experience: 2–6 years (preferred)
Compensation: ₹3–4 LPA + performance incentives (deal & revenue-linked)
Joining: Immediate

Role Charter

Own and scale Non-Bed Revenue (NBR) for UniLiv by building a high-impact pipeline of brand partnerships, affiliate tie-ups, and revenue-share collaborations—and converting them into predictable, measurable monthly revenue across properties.

This is a builder role. You will source, negotiate, launch, and scale partnerships end-to-end, with strong execution governance and direct revenue accountability.

What You Will Own (End-to-End)1) Brand Partnerships — Core Ownership

- Identify, onboard, and scale brands for revenue-share, sponsorships, activations, and exclusive deals.
- Build category partnerships across F&B;, laundry, grooming, wellness/fitness, mobility, fintech/EMI, education & counselling, D2C essentials, events & experiences.
- Own the full deal lifecycle: lead generation → pitch → commercials → contract → launch → performance → renewal.
- Negotiate commercials: commission %, revenue share %, MGs (where applicable), exclusivity, bundled offers, SLAs, and payout cycles.

2) Affiliate Tie-ups & Monetization Programs

- Set up affiliate partnerships with clean tracking systems (links, codes, UTMs) and clear payout logic.
- Design resident-facing monetization journeys: offers, bundles, monthly calendars, property-wise targeting.
- Ensure tracking hygiene: attribution accuracy, payout reconciliation, fraud checks, and reporting integrity.

3) Launch Execution & On-Ground Activation

- Drive partner go-lives across properties using a explicit launch playbook: creatives,



communication, stalls, sampling, signage, and staff alignment.
- Coordinate closely with Ops, CX, and Property teams to ensure flawless execution, fast escalations, and strong resident experience.
- Run campaigns aligned with seasonality, festivals, and property events to maximise conversion.

4) Revenue Analytics & Governance

- Own weekly/monthly reporting: revenue, conversions, redemptions, partner performance, payouts, and activation ROI.
- Maintain a live NBR tracker/dashboard with pipeline stages and forward revenue forecasts.
- Identify winners, run experiments, and scale what works—fast.

KRAs / KPIs (How Success Is Measured)

Revenue

- Deliver monthly NBR targets (property-wise & category-wise).
- Improve NBR per occupied bed month-on-month.

Partnership Output

- Launch X* new partnerships/month (launched, not just signed*).
- Maintain X active affiliate programs with verified tracking and payouts.

Execution Speed

- Launch TAT: agreement to go-live within X days.
- Campaign cadence: X activations/month with measurable uplift.

Performance Quality

- Partner retention/renewals ≥ X%.
- Resident experience protected (complaints/NPS impact within defined thresholds).

Governance

- 100% commercial hygiene: contracts, invoices, payouts, compliance.
- Weekly, action-oriented updates to the Founders’ Office with clear blockers and next steps.

Must-Have Experience (Non-Negotiable)

- 2–6 years in brand partnerships, alliances, affiliate tie-ups,



or revenue-share collaborations.
- Strong BD fundamentals: prospecting, negotiation, closing, and account management.
- Proven ability to execute on-ground launches with cross-functional coordination.
- High comfort with numbers and reporting (Google Sheets / Excel mandatory).
- Extreme ownership mindset—you drive closure, not follow-ups.

Strongly Preferred

- Experience in consumer internet, D2C, marketplaces, hospitality, co-living/coworking, or student ecosystems.
- Existing partner network across F&B;, wellness, fintech, essentials.
- Familiarity with affiliate tracking tools, coupon platforms, and UTM attribution.

What Makes This Role Different

- Direct exposure to Founders’ Office decision-making.
- High autonomy, high speed, outcome-based ownership.
- Your work has a direct and visible impact on revenue across properties.

How to Apply (Short & Strict)

Email your resume plus 5–8 lines covering:

- Three partnerships you closed (brand, model, revenue/impact).
- Your affiliate / revenue-share experience and monthly numbers handled.
- Why UniLiv. Why NBR.

Email: [email protected]
Subject: Application — NBR Associate (Founders’ Office) — [Your Name]

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Application Question(s):

- What is your current CTC in Lacs per annum?
- What is your expected CTC in Lacs per annum?
- What is your notice period?
- Name one partnership you closed where revenue did not come immediately
- What was the revenue model (commission %, rev-share %, MG)?
- A brand wants exclusivity but won t commit an MG. Do you say yes or no? Why?
- You have 5 properties, 30 days, zero budget, and a 10L NBR target. Walk us through week-wise execution, categories chosen, and why.

Work Location: In person

📌 Non-Bed Revenue (NBR) Associate - Founders Office (Brand Partnership)
🏢 Uniliv
📍 Noida