- Create and manage Facebook (Meta) Ads campaigns for clients
- Analyze and optimize ad performance to maximize ROI
- Develop ad targeting strategies based on client goals and target audience
- Stay up-to-date with Facebook (Meta) Ads policies and changes and implement them in campaigns
- Collaborate with other teams to ensure ad creative and messaging align with overall marketing strategy
- Track and report on ad performance and provide insights and recommendations for improvement
- Manage ad budgets and ensure campaigns stay within budget constraints
- Communicate regularly with clients to provide updates on ad performance and strategy
- Test and experiment with different ad formats and targeting options to improve performance
- Stay current with industry trends, recent ad features, and emerging platforms to ensure campaigns are innovative and effective