Pracharak – Advertisement & Field Promotion

Organization: Kalyanam Karoti, Mathura
Department: Advertisement / Marketing / Outreach
Designation: Pracharak – Advertisement & Field Promotion
Location: Mathura & Field Areas

Job Objective

To promote Kalyanam Karoti’s hospitals, eye-care services, disability rehabilitation programs, special education, health services, awareness programs, and other institutional activities through effective field-level publicity, advertisement, community interaction, and public outreach.

Key Responsibilities

- Field Publicity & Promotion
- Conduct field visits in villages, towns, colonies, markets, schools, colleges, and community areas.
- Promote Kalyanam Karoti’s hospitals, medical services, eye-care facilities, rehabilitation services, and other programs.
- Create awareness among the public regarding available healthcare and rehabilitation services.
- Advertisement Activities
- Distribute pamphlets, brochures, posters, leaflets, banners, and other promotional materials.
- Coordinate installation and display of banners, hoardings, standees, posters, and other publicity materials at suitable locations.
- Identify suitable locations for advertisements and local publicity.
- Support newspaper, local media, wall-painting, and other offline promotional activities.
- Camp Promotion
- Publicize upcoming eye camps, health camps, disability assessment camps, awareness programs, and other institutional activities.
- Visit villages and local communities before camps to ensure maximum public participation.
- Coordinate with local representatives, schools, community leaders, NGOs, and other organizations for camp promotion.
- Community & Public Relations
- Develop good relationships with local communities and key persons.
- Meet Gram Pradhans, councillors,



community leaders, school representatives, social workers, NGOs, and other local stakeholders.
- Explain institutional services and encourage eligible beneficiaries to utilize the services.
- Field Team Coordination
- Coordinate with outreach, camp, marketing, and hospital teams.
- Assist in planning and executing field publicity campaigns.
- Coordinate with printing agencies, advertising vendors, banner suppliers, and other promotional service providers.
- Digital & Social Media Support
- Assist in collecting photographs, videos, testimonials, and field activity information.
- Support the digital/social media team with field-level content.
- Help promote camps and institutional activities through WhatsApp groups and other digital platforms.
- Lead Generation & Follow-up
- Generate enquiries and potential beneficiaries through field activities.
- Maintain records of villages, institutions, contacts, and promotional activities.
- Follow up with interested persons and coordinate with the concerned department.
- Reporting
- Submit daily/weekly field visit reports.
- Maintain records of publicity materials distributed and advertisements placed.
- Report campaign performance, public response, and new opportunities to the reporting manager.

Required Skills

- Good communication and convincing skills.
- Strong field networking and public interaction ability.
- Knowledge of local areas and communities.




- Ability to explain healthcare and social-service programs clearly.
- Basic knowledge of advertising and promotional activities.
- Good coordination and negotiation skills.
- Basic computer and smartphone knowledge.
- Ability to travel extensively for field work.
- Hindi communication is essential; knowledge of English will be an advantage.

Educational Qualification

Minimum: 12th Pass / Graduate
Preferred: Graduate in Marketing, Mass Communication, Public Relations, Social Work, or a related field.

Experience

2–5 years of experience in:

- Field Marketing
- Advertisement & Promotion
- Public Relations
- Healthcare Marketing
- NGO/Social Sector Promotion
- Camp Promotion
- Community Outreach

Candidates with experience in hospital/healthcare or NGO field promotion will be preferred.

Key Performance Indicators (KPI)

- Number of villages/areas covered.
- Number of field visits conducted.
- Number of camps/services promoted.
- Public participation generated for camps.
- Number of new institutional/community contacts developed.
- Advertisement and publicity coverage achieved.
- Leads/enquiries generated through field activities.
- Timely submission of field reports.

Reporting To

Manager – Marketing / Outreach / Administration
or as assigned by the management.

Job Nature

Full-Time | Field-Based | Extensive Local Travel

Preferred Candidate Profile

The candidate should be energetic, confident, well-connected in the local community, comfortable with extensive field visits, and capable of independently promoting the organization and its services among the public.

Pay: ₹10,000.00 - ₹15,000.00 per month

Perks:

- Flexible schedule

Work Location: In person

📌 Pracharak – Advertisement & Field Promotion (Mathura)
🏢 Kalyanam Karoti
📍 Mathura