Role Overview:

We are looking for a dynamic and creative Influencer Marketing Manager to lead and executeinfluencer-led campaigns for brands across multiple categories. The ideal candidate shouldhave a strong understanding of social media trends, creator ecosystems, campaign execution,brand collaborations, and influencer relationship management. This role requires someone who can strategically identify the right creators, build meaningfulpartnerships, manage end-to-end campaign execution, and drive impactful results for brands while leading and mentoring a team.

Responsibilities:

● Lead and manage the influencer marketing team, ensuring smooth execution ofcampaigns and achievement of campaign objectives.

● Take ownership of making every influencer campaign successful by ensuring qualityexecution, timely delivery, strong creator alignment, and achievement of brand goals.● Develop and execute influencer marketing strategies aligned with brand objectives and campaign goals.

● Identify, onboard, and build relationships with influencers, creators, celebrities, andtalent agencies across platforms such as Instagram, YouTube, LinkedIn, and emergingsocial platforms.

● Manage end-to-end influencer campaigns, including influencer shortlisting, negotiations, briefing, execution, content approvals, tracking, and reporting.

● Collaborate closely with brand, content, design, and strategy teams to ensure smoothcampaign execution.

● Stay updated with social media trends, creator culture, viral content formats, andemerging influencer categories.

● Negotiate commercial terms, deliverables, timelines, and usage rights with influencersand agencies.





● Ensure campaign deliverables are executed within timelines and budgets.

● Monitor campaign performance, engagement metrics, reach, impressions, and ROI to derive actionable insights and optimise future campaigns.

● Build and maintain influencer databases and creator networks across categories andregions.

● Create campaign reports, case studies, and presentations for clients and internal teams.

● Coordinate with clients and present influencer strategies, recommendations, andcampaign updates.

● Identify opportunities for long-term influencer partnerships and brand ambassador programs.

● Manage multiple campaigns simultaneously in a fast-paced agency workplace.

● Mentor and guide junior team members to improve execution quality and operationalefficiency.

Requirements:

● 2-5 years of experience in influencer marketing, talent management, social mediamarketing, or digital marketing.

● Prior experience leading or managing a team is preferred.

● Strong understanding of influencer ecosystems, social media platforms, and creator trends.

● Excellent communication, negotiation, leadership, and relationship managementskills.

● Experience handling influencer campaigns for brands and agencies is preferred.

● Strong coordination, problem-solving, and project management abilities.

● Ability to analyse campaign performance and prepare detailed reports.

● Familiarity with influencer analytics tools and social media insights.

● Proficiency in Microsoft PowerPoint, Google Slides, Excel, and campaign trackingsheets.

● Ability to work independently and collaboratively with cross-functional teams.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Influencer Marketing (Andheri East)
🏢 Vigor LaunchPad
📍 Andheri East