Designation: MANAGER
Location: India UTTAR PRADESH Noida
Group: DS Group
Entity: Dharampal Satyapal Limited
SBU: CORPORATE
Department: CORPORATE MARKETING
Function: CORPORATE MARKETING

Job Description:

Role Purpose

The Deputy Manager / Manager – MarTech will be responsible for strengthening DS Group's customer engagement and first-party data ecosystem through effective use of Customer Engagement Platform (CleverTap), Customer Data Platform (CDP), marketing automation and customer intelligence. The role will drive personalized customer journeys, campaign effectiveness, database growth and data-driven decision making across multiple business verticals.

Key Responsibilities

1. Customer Engagement & Marketing Automation

- Own and manage CleverTap for planning, execution and optimization of omnichannel campaigns across Push Notifications, Email, SMS, WhatsApp and other digital channels.
- Design automated customer journeys based on lifecycle, behaviour and business objectives.
- Monitor campaign performance, conduct A/B testing and continuously improve engagement, conversion and retention metrics.
- Collaborate with brand, digital and business teams to deliver personalized customer experiences.

2. Customer Data, Intelligence & Personalization

- Build meaningful customer segments and personas using behavioural, transactional and demographic data.
- Drive customer intelligence through data enrichment, identity resolution, customer profiling and audience creation.




- Leverage Data Clean Rooms and privacy-compliant data collaboration platforms to enrich customer profiles and improve audience targeting.
- Develop actionable insights, propensity models and customer dashboards to support precision marketing and business growth.
- Continuously identify AI-driven opportunities to enhance personalization, campaign optimization and customer lifecycle management.

3. Customer Data Platform (CDP) & Database Growth

- Drive expansion and enrichment of the first-party customer database in collaboration with brand teams
- Improve data quality through profile unification, deduplication, consent management and progressive profiling.
- Collaborate with brand, Digital, IT, E-commerce and external partners to integrate recent data sources into the CDP.
- Support customer acquisition initiatives that increase authenticated customer identities and improve data coverage.

4. MarTech Operations & Governance

- Ensure seamless integration between CEP, CDP, CRM and other marketing technology platforms.
- Establish campaign governance, reporting frameworks and best practices.
- Ensure compliance with data privacy regulations and organizational data governance standards.
- Evaluate emerging MarTech, AI and analytics solutions to enhance marketing effectiveness.





Desired Skills & Competencies

- Hands-on experience with CleverTap or similar CEP platforms (MoEngage, WebEngage, Salesforce Marketing Cloud, Adobe Campaign, etc.).
- Good understanding of Customer Data Platforms (CDP), CRM, customer segmentation, marketing automation and lifecycle marketing.
- Strong analytical mindset with experience in campaign analytics, customer insights and dashboarding.
- Knowledge of Data Clean Rooms, identity resolution, first-party data strategy and AI-driven personalization is highly desirable.
- Familiarity with GA4, SQL, Power BI/Tableau and API-based MarTech integrations will be an advantage.
- Strong stakeholder management, project management and communication skills.

Qualifications

- MBA (Marketing, Business Analytics) or B.Tech/B.E. with relevant MarTech experience.

Experience

- 5–8 years of experience in Marketing Technology, CRM, Customer Engagement, Marketing Automation or Customer Analytics.
- Experience in FMCG, Consumer Goods, Retail, D2C or E-commerce organizations will be preferred.

Key Success Metrics (KPIs)

- Improvement in campaign engagement, conversion and retention.
- Growth and quality of the first-party customer database.
- Increase in marketing automation and personalized customer journeys.
- Better utilization and adoption of CEP and CDP across business teams.
- Enhanced customer intelligence leading to improved marketing ROI and business outcomes.

Skills:

Database Marketing

CEP

Analytical

CDP

📌 Manager - MarTech & Customer Engagement (Uttar Pradesh)
🏢 DS Group
📍 Uttar Pradesh