Brand strategy and identity

- Help define the brand from zero to one: positioning, brand pillars, target consumer and tone of voice
- Work with design and agency partners on identity and packaging, and own the brand guidelines
- Keep the brand consistent and distinctive across pack, screen and shelf

Go-to-market and launch

- Build and run the launch plan across Quick Commerce and D2C
- Shape pricing, assortment, offers and the launch calendar with the founders
- Work with the e-commerce team on listings, storefronts and channel-specific creative

Campaign management

- Plan and run integrated campaigns across digital, influencer, on-ground and BTL
- Write sharp briefs, manage agencies and production, and run shoots end to end
- Own timelines and measure every campaign against explicit goals

Influencer marketing and partnerships

- Build and scale a creator programme, from discovery and negotiation to delivery and reporting
- Find and close partnerships with chefs, brands, communities and platforms
- Turn collaborations into moments that build reach, trust and buzz

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Work Location: In person

📌 Asst. Brand Manager (Gurugram)
🏢 The Kitchen
📍 Gurugram