Marketing Manager for a 150-bed multi-specialty hospital, Virudhunagar

Overview

Aruna Children Hospital Group (‘Aruna Hospital’) is embarking on an exciting venture—an upcoming 150-bedded state-of-the-art multi-specialty hospital on the Virudhunagar–Sattur Highway, Virudhunagar, Tamil Nadu. Our goal is to deliver world-class treatment tailored to meet the evolving healthcare needs of the Virudhunagar region.

Spanning approximately 1 lakh sq. ft across the hospital and hostel blocks, Aruna Hospital is envisioned as a Centre of Excellence for key specialities such as trauma care, cardiac care, paediatrics, obstetrics & gynaecology, dialysis and more.

Location: Virudhunagar, Tamil Nadu (on-site)

Key Responsibilities

Marketing Strategy and Business Development

- Develop and execute the hospital’s marketing and business development strategy, aligned with business goals, phased commissioning, target patient segments and revenue objectives.
- Conduct catchment, market and competitor analysis across Virudhunagar and neighbouring districts to identify growth opportunities, referral patterns and service-line targets.
- Develop service-line marketing plans for key specialties and build referral networks with doctors, nursing homes, corporates, insurers, TPAs and government health schemes.
- Plan and execute pre-launch and community outreach initiatives, including health camps, school/parent programmes, outreach clinics and strategic partnerships.
- Develop and manage the annual marketing budget, agency/vendor relationships, KPIs and campaign performance, ensuring effective resource utilisation and regulatory compliance.

Brand, Communications and Digital Marketing

- Establish the hospital’s brand identity and communication assets, including brand guidelines, website, Google Business Profile, social media, brochures and patient information materials.
- Develop and manage integrated digital, social media,



SEO, advertising, PR and launch communication campaigns across relevant channels.
- Develop audience-specific content for patients, parents, referring doctors, corporates and other stakeholders, including Tamil and English health education content and physician/GP communication materials.
- Manage patient enquiry and lead-generation channels including phone, WhatsApp, website and CRM, tracking leads through appointment conversion and coordinating with front-office and HIS/IT teams.

Performance and Market Management

- Monitor market trends, competitor activity, referral performance, patient footfalls, enquiry-to-appointment conversion, revenue and campaign ROI, providing regular MIS and recommendations to hospital leadership.
- Manage online reputation, patient feedback, media/PR activities and major marketing events, while coordinating the launch calendar and commissioning communications with the Transition Manager and Camomile team.

Key Skills

- Excellent verbal and written communication skills in English and Tamil
- High levels of digital literacy and marketing skills, including performance marketing (Google and Meta ads), SEO and CRM tools

Qualifications & Experience

- Qualification: MBA in marketing or similar
- 6+ years of experience post qualification, preferably in healthcare/hospital marketing
- Good understanding of the Indian Healthcare system and industry
- Healthcare Marketing Proficiency: Solid marketing background in healthcare or related industry
- Display awareness and appreciation of the service users and the ability to empathize with and treat others with dignity and respect

Salary

Competitive and benchmarked to the industry

Contact Details

Interested candidates may send their CVs to [email protected]

Camomile Healthcare is supporting Aruna Children Hospital Group in recruitment for this position.

Pay: ₹60,000.00 - ₹1,200,000.00 per month

Work Location: In person

📌 Marketing Manager (Sivakasi)
🏢 Camomile Healthcare Ventures
📍 Sivakasi