Job Description: Sales Representative – Product Sales & Market Development

Job Title: Sales Representative – Retail & Wholesale
Department: Sales & Business Development
Employment Type: Full-Time
Experience: 2–5+ years in product sales preferred
Location: Bangalore only
Company: Saunfy Foods

About the Role

We are looking for a highly motivated, target-driven, and experienced Sales Representative to join our growing startup company.

The ideal candidate will be responsible for building the market for our products, acquiring new customers, developing retail and wholesale channels, managing existing customers, understanding market demand, analyzing competitors, and achieving monthly and annual sales targets.

This is an important role for a startup, and the successful candidate will have the opportunity to build the company's sales network from the ground up.

Key Responsibilities1. Sales Target Achievement

- Achieve monthly, quarterly, and annual sales targets.
- Develop and execute territory-wise sales plans.
- Identify opportunities to increase product sales and market penetration.
- Maintain a strong sales pipeline and consistently follow up with prospects.
- Convert leads and prospects into regular customers.
- Take ownership of assigned sales targets and results.

2. Retail Sales

- Identify and approach potential retail stores, dealers, distributors, supermarkets, shops, and other relevant outlets.
- Introduce and demonstrate the company's products to retailers.
- Negotiate pricing, margins, payment terms, and promotional opportunities within company guidelines.
- Build long-term relationships with retailers.
- Increase product availability and visibility in retail locations.
- Monitor product movement and identify fast- and slow-moving products.
- Encourage repeat orders.

3. Wholesale & Distribution Sales

- Develop relationships with wholesalers, distributors, dealers, and bulk buyers.
- Identify new wholesale opportunities within assigned markets.
- Negotiate and close bulk orders.
- Develop a strong distribution network.
- Maintain regular communication with distributors and wholesale customers.
- Track orders, deliveries, payments, and customer requirements.
- Identify opportunities to expand distribution into new areas.

4. Market Research & Analysis

- Conduct regular market visits and understand customer requirements.
- Analyze market demand, customer preferences, pricing, and purchasing behavior.
- Monitor competitors' products, pricing, promotions, packaging, distribution, and sales strategies.
- Identify new markets and potential customer segments.
- Provide management with regular market intelligence.
- Identify emerging trends and opportunities before competitors.

5. Market Development Strategy

- Develop strategies to introduce the company's products into new markets.
- Identify high-potential territories and customer segments.
- Recommend suitable retail and wholesale channels.
- Develop territory-wise sales strategies.
- Suggest promotional campaigns based on local market conditions.




- Work with management to develop competitive pricing and sales strategies.
- Continuously evaluate what is working and adjust the sales approach.

6. Customer Relationship Management

- Build strong relationships with retailers, wholesalers, distributors, and key customers.
- Understand customer needs and provide appropriate product solutions.
- Handle customer questions, complaints, and concerns professionally.
- Maintain regular follow-ups with existing customers.
- Encourage repeat purchases and long-term business relationships.
- Maintain accurate customer records.

7. New Customer Acquisition

- Identify new businesses and sales opportunities.
- Conduct field visits and cold calls.
- Generate leads through networking, referrals, market research, and direct outreach.
- Arrange product presentations and demonstrations.
- Negotiate and close new accounts.
- Expand the company's customer base continuously.

8. Product Knowledge

- Develop strong knowledge of all company products.
- Clearly communicate product benefits, features, pricing, and competitive advantages.
- Understand the ideal customer for each product.
- Gather customer feedback and communicate it to the management/product team.
- Stay informed about competitor products and market developments.

9. Sales Reporting

Maintain accurate reports covering:

- Daily sales
- Weekly sales
- Monthly sales
- Customer visits
- Recent customers acquired
- Orders received
- Pending orders
- Retailer/wholesaler accounts
- Territory performance
- Competitor activities
- Market pricing
- Customer feedback
- Outstanding payments, where applicable

Provide regular updates to management regarding sales performance and market conditions.

Key Performance Indicators (KPIs)

The Sales Representative will be evaluated based on:

- Monthly sales target achievement
- Quarterly and annual revenue growth
- Number of new customers acquired
- Number of active retail accounts
- Number of wholesale/distributor accounts
- Repeat orders
- Territory expansion
- Product distribution/availability
- Customer retention
- Sales conversion rate
- Average order value
- Market penetration
- Collection/payment performance, where applicable
- Quality and accuracy of market intelligence

Retail & Wholesale Experience Required

The ideal candidate should have practical experience dealing with:

Retail

- Retail shops
- Supermarkets
- Specialty stores
- Local retailers
- Chain stores
- Dealers

Wholesale

- Wholesalers
- Distributors
- Stockists
- Dealers
- Bulk buyers
- Institutional customers

Experience building a dealer/distributor network from the beginning will be highly valuable.

Required SkillsSales Skills

- Strong selling and negotiation skills
- Lead generation
- Cold calling
- Customer acquisition




- Relationship management
- Product presentation
- Objection handling
- Closing sales
- Follow-up and account management

Market Skills

- Market research
- Competitor analysis
- Territory planning
- Customer segmentation
- Pricing awareness
- Demand analysis
- Market-entry strategy
- Retail and wholesale channel development

Business Skills

- Sales forecasting
- Pipeline management
- Revenue planning
- Basic sales analytics
- Reporting and documentation
- Commercial awareness

Ideal Candidate

We are looking for someone who is:

- Highly target-oriented
- Confident and persuasive
- Energetic and proactive
- Comfortable with field sales
- Excellent at building relationships
- Strong in negotiation
- Good at understanding customer psychology
- Able to identify new business opportunities
- Comfortable meeting retailers and wholesalers
- Self-motivated and independent
- Willing to travel within the assigned territory
- Comfortable working in a fast-moving startup environment
- Focused on achieving measurable results

Startup Mindset

Because this is a startup, we need someone who doesn't simply say:

“Give me leads and I will make sales.”

We want someone who thinks:

“I will find the market, identify the customers, create the opportunity, build the relationship, close the sale, and grow the territory.”

The candidate should be willing to build the sales process and market network from the ground up.

Key Responsibilities in One Line

Find the market → Find the customers → Build relationships → Sell the product → Develop retail & wholesale channels → Analyze competitors → Expand the territory → Achieve targets → Grow the business.

Compensation

Salary: [₹XX,XXX – ₹XX,XXX per month]
Incentives: Performance-based sales incentives
Additional Benefits: [Travel allowance / Mobile allowance / Fuel allowance / Other benefits]

A competitive commission/incentive structure may be provided based on achievement of sales targets.

Travel & Field Work

This position may require regular travel to:

- Retail outlets
- Wholesale markets
- Distributor locations
- Customer offices
- Trade markets
- Exhibitions and events
- New territories

A valid driving license and willingness to travel within the assigned territory would be an advantage.

How to Apply

Interested candidates should submit:

- Updated Resume/CV
- Previous sales experience
- Current/previous sales targets and achievements
- Product categories handled
- Retail/wholesale experience
- Territory/market experience
- Distributor/dealer network experience
- Notice period
- Expected salary

Subject: Application – Sales Representative | Retail & Wholesale

Our Ideal Sales Representative

Not just a salesperson — a market builder, relationship builder, and revenue generator who can help take a startup product from the company to the market and build a strong customer network.

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

- Flexible schedule

Work Location: Hybrid remote in Koramangala, Bengaluru, Karnataka

📌 Sales Representative (Koramangala)
🏢 Saunfy Foods
📍 Koramangala