Job Summary

We are looking for a data-driven and result-oriented Performance Marketing Specialist to plan, execute, and optimize paid digital marketing campaigns across multiple platforms. The candidate will be responsible for lead generation, campaign performance, conversion optimization, and ROI improvement.

Key Responsibilities

- Plan, execute, monitor, and optimize paid campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- YouTube Ads
- LinkedIn Ads
- Manage lead generation and conversion-focused campaigns.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Monitor and analyze key performance metrics such as CPL, CTR, ROAS, and Conversion Rate.
- Conduct A/B testing of ads, creatives, landing pages, and target audiences.
- Optimize campaigns to improve lead quality, conversions, and overall ROI.
- Track and analyze campaign performance using Google Analytics, Google Tag Manager, Meta Pixel, and Conversion API.
- Work closely with the design and content teams to develop effective ad creatives.
- Optimize marketing funnels and landing pages to improve conversion rates.
- Prepare and present weekly and monthly performance reports.
- Stay updated with the latest digital marketing trends, advertising platforms, and industry best practices.




- Coordinate with sales/CRM teams to improve lead quality and conversion.

Required Skills

- Strong hands-on knowledge of Google Ads and Meta Ads.
- Experience in lead generation and conversion campaigns.
- Good understanding of campaign optimization and performance marketing metrics.
- Knowledge of Google Analytics and Google Tag Manager.
- Understanding of Meta Pixel and Conversion API.
- Basic knowledge of SEO and landing page optimization.
- Strong analytical and problem-solving skills.
- Valuable communication and reporting skills.
- Experience with CRM and marketing automation tools will be an added advantage.

Qualifications & Experience

- Bachelor’s degree in Marketing, Business, IT, or a related field.
- 1–4 years of experience in performance marketing/digital marketing.
- Candidates with hands-on experience managing paid advertising campaigns will be preferred.

What We’re Looking For

- Strong analytical mindset
- Result-oriented approach
- Ability to manage multiple campaigns and priorities.
- Strong attention to detail.
- Ability to work collaboratively with marketing, content, design, and sales teams.

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

- Life insurance
- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (BTM 1st Stage)
🏢 LLRI - Learning Labb Research Institute
📍 BTM 1st Stage