About Midland Marketing

Midland Marketing is a UK digital marketing agency helping businesses attract customers and grow through SEO, paid advertising, social media, website design and branding. We focus on practical strategies that turn online visibility into enquiries and sales. About the role We’re looking for a proactive Sales Specialist to bring in new clients and grow our agency. You’ll take ownership of prospecting, cold calling, outreach and the sales pipeline, using Apollo and other lead generation tools to reach the right decision-makers. You’ll also develop and implement new go-to-market strategies that turn opportunities into paying clients.

Your responsibilities

- Use Apollo and other prospecting tools to research businesses, identify decision-makers and build accurate, targeted lead lists.
- Plan and deliver personalised outreach through cold calls, email and LinkedIn, with consistent follow-up.
- Qualify prospects, lead discovery calls and explain how our services address their business needs.
- Manage opportunities from first contact through proposals, objection handling, negotiation and closing.
- Develop and implement go-to-market strategies, testing new sectors, audiences, offers and outreach approaches to win clients.




- Work with the marketing and delivery teams to create relevant pitches and ensure a smooth client handover.
- Keep CRM records accurate and report on qualified meetings, pipeline value, conversion rates and new revenue.
- Refine targeting, messaging and follow-up using campaign results and prospect feedback.

What we’re looking for?

- Proven B2B sales experience, with evidence of generating opportunities and winning new clients; agency sales experience is an advantage.
- Robust hands-on knowledge of Apollo and other lead sourcing, contact verification and outreach tools. Confidence in cold calling, email outreach, LinkedIn prospecting and building relationships with decision-makers.
- Experience developing and executing go-to-market campaigns, with measurable commercial results.
- A good understanding of digital marketing services and the ability to communicate their business value. Excellent spoken and written English, strong follow-up habits and confidence managing a CRM and working towards sales targets

Pay: ₹25,000.00 - ₹55,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Experience:

- B2B sales: 2 years (Required)

Work Location: In person

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