Job Location: Baner, Pune

Experience: 2+Years

Employment Type: Full-time

Key Responsibilities:

- Manage and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) with a strong focus on performance, lead quality, and conversion outcomes.
- Act as the primary point of contact for assigned clients, handling regular communication, performance discussions, and expectation setting.
- Present campaign performance, insights, and structured optimization plans to clients in a clear and data-backed manner.
- Translate client business objectives into measurable performance marketing strategies and execution roadmaps.
- Monitor and optimize key performance metrics such as CTR, CPC, CPA, CPL, and ROAS through data-driven decision-making.
- Own end-to-end performance tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM), including event setup, conversion tracking, attribution analysis, and funnel tracking.
- Analyze user behavior, traffic sources, and customer journeys in GA4 to identify growth and optimization opportunities.
- Troubleshoot tracking discrepancies and ensure accurate data reporting across platforms.
- Execute full-funnel strategies including audience targeting, ad creatives, landing page optimization, and retargeting campaigns.
- Conduct A/B testing across creatives, messaging, audiences, and landing pages to improve conversion rates and overall ROI.




- Build structured performance reports and dashboards using GA4 and platform data to guide strategic decisions.
- Assist in budget planning and media allocation to ensure efficient spend and improved returns.
- Stay updated with platform changes, new ad formats, and evolving digital marketing best practices.

Qualifications & Skills:

- 2–4 years of hands-on experience in performance marketing with strong exposure to Google Ads and Meta Ads.
- Solid working knowledge of Google Analytics 4 (GA4), including event tracking, conversion setup, attribution models, and funnel reporting.
- Practical experience with Google Tag Manager (GTM) for tracking implementation and troubleshooting.
- Experience in a client-facing or account management role preferred.
- Strong analytical mindset with the ability to convert data into actionable business insights.
- Ability to understand client business goals and translate them into performance-driven campaigns.
- Proficiency in performance reporting and dashboard preparation.
- Strong communication and presentation skills.
- Comfortable working in a fast-paced, target-oriented environment.
- High ownership, accountability, and problem-solving capability.

Pay: ₹30,000.00 - ₹60,000.00 per month

Application Question(s):

- What is your current CTC?
- What is your expected CTC?
- How much is your Notice Period?

Experience:

- Performance marketing: 2 years (Required)

Work Location: In person

📌 Sr. Performance Marketing Associate (Baner)
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