Experience: 6–7 Years
Job Type: Full-Time
Location: Hyderabad
Department: Marketing

Job Summary

We are looking for an experienced and result-oriented Performance Marketing Manager with 6–7 years of experience in planning, executing, optimizing, and managing performance marketing campaigns across multiple digital platforms. The candidate should have strong expertise in paid advertising, lead generation, conversion optimization, analytics, and performance reporting.

Key Responsibilities

- Develop and execute comprehensive performance marketing strategies aligned with business goals.
- Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms.
- Manage campaigns for lead generation, website traffic, conversions, customer acquisition, and revenue growth.
- Conduct keyword research, audience targeting, competitor analysis, and market research.
- Monitor and optimize key performance metrics such as CPL, CPA, CAC, CTR, CPC, ROAS, conversion rate, and ROI.
- Create and manage different campaign types, including Search, Display, Video, and Remarketing, Lead Generation, and Conversion campaigns.
- Develop strategies for retargeting and remarketing to improve conversion rates.
- Work closely with the creative and content teams to develop high-performing ad copies, creatives, landing pages, and promotional campaigns.
- Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
- Track campaign performance using Google Analytics/GA4, Google Tag Manager, Meta Business Suite, and other analytics tools.
- Prepare regular performance reports and provide actionable insights to improve campaign ROI.
- Analyze customer behavior, campaign data, and conversion funnels to identify growth opportunities.




- Manage and optimize marketing budgets to achieve maximum ROI.
- Monitor industry trends, competitor campaigns, and changes in digital advertising platforms.
- Coordinate with sales teams to improve lead quality, lead conversion, and customer acquisition.
- Develop and implement strategies for scaling successful campaigns while maintaining target acquisition costs.
- Ensure proper tracking of pixels, events, conversions, UTM parameters, and campaign attribution.

Required Skills

- 6–7 years of hands-on experience in Performance Marketing / Digital Marketing.
- Strong expertise in Google Ads and Meta Ads.
- Experience with LinkedIn Ads, YouTube Ads, and other paid media platforms.
- Strong understanding of lead generation and conversion campaigns.
- Valuable knowledge of GA4, Google Tag Manager, and conversion tracking.
- Strong analytical and data-driven decision-making skills.
- Experience in budget planning, campaign optimization, and ROI management.
- Knowledge of SEO, landing page optimization, CRO, email marketing, and remarketing will be an added advantage.
- Excellent communication, presentation, and reporting skills.
- Ability to manage multiple campaigns and priorities simultaneously.

Qualification

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Relevant certifications in Google Ads, Meta Ads, Google Analytics, or other digital marketing platforms will be an advantage.

Key Performance Indicators (KPIs)

- Lead Generation and Lead Quality
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Revenue Generated
- Marketing ROI
- Campaign Scalability and Efficiency

Pay: ₹13,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketing Lead (Hyderabad)
🏢 SANDBLAZE DIGITALS
📍 Hyderabad