Job Description – Head – Digital Marketing & Video Content
Position: Head – Digital Marketing & Video Content
Experience: 5–10 Years
Department: Marketing
Location: Mumbai / Pune
Employment Type: Full time
Reporting To: Management / Business Head
About the Role
We are looking for an experienced, creative, and results-driven Head – Digital Marketing & Video Content to lead the company's digital marketing strategy while taking ownership of video content creation and brand communication.
The ideal candidate will combine strong expertise in digital marketing, performance marketing, social media, SEO, lead generation, content strategy, video production, shooting, and editing. The candidate will be responsible for building the company's digital presence, generating qualified leads, strengthening brand visibility, and creating high-quality video content across digital platforms.
This role requires both strategic leadership and hands-on execution.
Key ResponsibilitiesDigital Marketing & Growth

- Develop and execute the overall digital marketing strategy aligned with business objectives.
- Lead digital campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.
- Drive qualified leads, website traffic, customer acquisition, and revenue through digital channels.
- Develop and execute SEO, SEM, social media, content marketing, email marketing, and performance marketing strategies.
- Manage digital marketing budgets and optimize campaigns to achieve strong ROI/ROAS.
- Develop B2B lead-generation strategies and campaigns.
- Analyze campaign performance, CPL, CAC, conversion rates, ROI, and other marketing metrics.
- Conduct competitor research and identify new digital growth opportunities.
- Build and strengthen the company's online brand presence.
- Prepare regular digital marketing MIS and performance reports for management.

Video & Content Creation

- Own the company's overall video content strategy across YouTube, LinkedIn, Instagram, Facebook, and other digital platforms.
- Conceptualize, script, shoot, edit, and publish professional video content.
- Create Reels, Shorts,



YouTube videos, product videos, promotional videos, corporate videos, customer testimonials, interviews, educational videos, and explainer videos.
- Develop creative concepts, scripts, storyboards, and production plans.
- Handle end-to-end video production from concept to final delivery.
- Operate or coordinate cameras, lighting, audio, and other production equipment.
- Edit videos using tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve, Photoshop, Illustrator, or equivalent software.
- Create motion graphics, animations, subtitles, transitions, and visual effects.
- Convert complex ERP/software/technology concepts into simple, engaging, and easy-to-understand video content.
- Maintain consistent brand identity and quality across all visual and digital content.
- Monitor video performance, audience retention, engagement, and reach and optimize content accordingly.

Leadership & Team Management

- Lead and manage the digital marketing and content creation function.
- Plan monthly and quarterly digital marketing and content calendars.
- Coordinate with Sales, Business Development, Product, Design, and Management teams.
- Manage external agencies, freelancers, production vendors, and other marketing partners.
- Mentor and guide junior digital marketing, content, and creative team members.
- Ensure all campaigns and content are delivered within agreed timelines and budgets.

Required Skills

- Digital Marketing Strategy
- Performance Marketing
- Google Ads & Meta Ads
- LinkedIn Marketing
- SEO & SEM
- B2B Lead Generation
- Social Media Marketing
- Content Marketing
- Video Content Strategy
- Video Shooting & Production
- Professional Video Editing
- Script Writing & Storyboarding




- Reels & Short-form Content
- YouTube Content Creation
- Motion Graphics & Animation
- Adobe Premiere Pro
- Adobe After Effects
- Photoshop / Illustrator
- Google Analytics / GA4
- Marketing Analytics
- ROI & Budget Management
- Team Leadership

Key KRAs / KPIs

- Digital Lead Generation – Achieve monthly/quarterly qualified lead targets.
- Campaign Performance – Improve CPL, CAC, conversion rate, ROI, and ROAS.
- Brand Growth – Increase website traffic, social media reach, engagement, and brand visibility.
- Video Content Production – Deliver high-quality videos, reels, shorts, product videos, and corporate content as per the content calendar.
- Video Performance – Improve views, watch time, engagement, audience retention, and followers.
- Content Quality & Consistency – Maintain professional production quality and brand consistency.
- Revenue Contribution – Generate measurable business opportunities through digital marketing and content.
- Timely Execution – Ensure campaigns and content are delivered within agreed timelines.
- Team Management – Build and manage an efficient digital marketing and creative function.
- Innovation – Continuously adopt recent digital platforms, AI tools, content formats, and marketing trends.

Candidate Profile

- Bachelor's/Master's degree in Marketing, Mass Communication, Media, Digital Marketing, Business Administration, or a related field.
- 5–10 years of relevant professional experience in digital marketing and video content creation.
- Strong portfolio demonstrating both digital marketing results and professional video content.
- Candidates with experience in IT, SaaS, ERP, technology, or B2B marketing will be preferred.
- Should be comfortable with both strategic planning and hands-on execution.
- Strong creative thinking, storytelling, analytical, communication, and leadership skills.
- Ability to independently manage campaigns and video projects from concept → execution → analysis → optimization.

Pay: ₹70,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Digital Marketing Head and content creator (Mumbai)
🏢 ITAakash Strategic Software
📍 Mumbai