Marketing & Sales Executive – Microsoft Business

Department: Marketing & Sales | Location: Bengaluru | Experience: 1+ Years | Employment Type: Full time

We are looking for a Marketing & Sales Executive to execute Microsoft-focused marketing and demand-generation initiatives while contributing directly to sales pipeline development. The role combines B2B marketing, campaign execution, lead generation, customer engagement and sales support.

Key Responsibilities – Marketing & Demand Generation

· Plan and execute Microsoft-focused marketing campaigns across digital and offline channels.

· Execute email marketing, social media, paid media and database-led campaigns.

· Support Microsoft-focused customer events, workshops, webinars and partner activities.

· Develop campaign communication, emailers, landing-page content, social media content and other marketing assets.

· Execute multi-touch demand-generation campaigns across multiple channels.

· Coordinate with external agencies, media platforms and vendors where required.

· Maintain campaign calendars, budgets and execution trackers.

· Monitor campaign performance and prepare campaign reports.

· Track leads generated from marketing activities and ensure timely handover to sales.

· Maintain campaign documentation and Proof of Execution for Microsoft-related activities.

Key Responsibilities – Sales & Lead Generation

· Build and maintain targeted prospect databases.

· Execute lead-generation activities through email, calling, LinkedIn and other channels.

· Qualify marketing-generated leads based on defined criteria.

· Coordinate with sales teams for lead follow-up and opportunity conversion.

· Support customer outreach and appointment setting.

· Track lead progression from marketing activity to sales opportunity.





· Maintain accurate CRM records for campaigns, leads and opportunities.

· Support sales teams with presentations, campaign materials and customer engagement activities.

Key Responsibilities – Reporting & Performance

· Track impressions, clicks, engagement, leads, conversions and cost per lead.

· Track qualified leads and pipeline generated through marketing activities.

· Prepare periodic marketing and sales performance reports.

· Maintain documentation of campaign execution, customer engagement and deliverables.

· Identify opportunities to improve campaign performance and lead quality.

Key Performance Indicators – Marketing

· Number of campaigns executed.

· Campaign reach and impressions.

· Email open and click-through rates.

· Website/landing-page traffic.

· Leads generated.

· Marketing Qualified Leads (MQLs).

· Cost per lead.

· Campaign conversion rate.

Key Performance Indicators – Sales

· Qualified leads handed over to sales.

· Customer meetings/appointments generated.

· Opportunities created from marketing campaigns.

· Pipeline value generated or influenced.

· Lead-to-opportunity conversion.

· Lead follow-up and nurturing rate.

Key Performance Indicators – Microsoft Business

· Microsoft-focused campaigns executed.

· Microsoft customer engagements/events supported.

· Microsoft solution leads generated.





· Microsoft opportunity pipeline generated or influenced.

· Microsoft campaign deliverables and Proof of Execution maintained.

Required Skills & Qualifications

· Minimum 1 year of experience in B2B marketing, digital marketing, demand generation or technology marketing/sales.

· Experience in IT/technology marketing is preferred.

· Good understanding of email marketing, LinkedIn, paid campaigns and database marketing.

· Experience in lead generation and campaign execution.

· Strong written and verbal communication skills.

· Ability to create or coordinate marketing content and campaign assets.

· Good analytical and reporting skills.

· Working knowledge of CRM systems and marketing platforms.

· Ability to coordinate with sales teams, vendors, agencies and technology partners.

· Strong organisational and project-management skills.

Preferred Experience

· Exposure to Microsoft solutions, IT infrastructure, cloud, cybersecurity, endpoint solutions or enterprise technology marketing.

· Experience executing B2B demand-generation campaigns, customer events and multi-touch marketing campaigns.

What We Are Looking For

· Someone who can operate across both marketing and sales — capable of executing campaigns, generating quality leads, engaging prospects and contributing directly to pipeline creation.

· Someone comfortable maintaining measurable campaign deliverables and documentation for Microsoft-focused activities.

EducationGraduate / MBA / equivalent qualification preferred.

Pay: ₹300,000.00 - ₹350,000.00 per year

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Provident Fund
- Work from home

Work Location: In person

📌 Marketing & Sales Executive (Bengaluru)
🏢 Vertex Techno Solutions (B
📍 Bengaluru