Key Responsibilities

- Plan, launch, and optimize Meta Ads (Facebook and Instagram) and Google Ads (Search, Shopping) for multiple brands
- Build full-funnel strategies: prospecting, retargeting, catalogue/DPA, and retention campaigns
- Own budgets, bidding, audience building, and A/B testing to improve CPA, ROAS, and conversion rates
- Brief the creative team on ad concepts, hooks, and formats based on performance data
- Set up and maintain tracking: Meta Pixel and Conversion API, GA4, GTM, and catalogue/feed management
- Track seasonal and festive demand (Diwali, wedding season, Akshaya Tritiya, sale periods) and plan campaigns around them
- Prepare weekly and monthly performance reports for clients with clear insights and next steps
- Handle client communication on performance, budgets, and strategy
- Stay updated on platform changes, ad policies, and category trends





Requirements

- 2+ years of hands-on experience running Meta Ads and Google Ads, ideally in an agency
- Proven experience managing ad accounts in fashion, jewellery, D2C, or lifestyle (strongly preferred)
- Strong command of Ads Manager, GA4, GTM, and Looker Studio or similar reporting tools
- Experience handling monthly ad budgets of Rs 20,000 or more atleast for one brand
- Ability to manage multiple brands and deadlines at once
- Strong analytical thinking and comfort with numbers
- Clear communication, in English and Hindi or Bengali

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Adaptable schedule
- Paid time off

Work Location: In person

📌 Performance Marketer (Taltala)
🏢 Be You production
📍 Taltala