We are looking for a creative, organised, and results-oriented Social Media Marketing (SMM) Manager to manage and strengthen the organisation’s presence across social media platforms.

The ideal candidate should have practical experience in social media strategy, content planning, platform management, audience engagement, campaign execution, and performance analysis. Candidates with additional hands-on experience in managing Meta Ads and Google Ads campaigns will have a strong advantage.

Key Responsibilities

- Develop and execute social media strategies aligned with business and brand objectives.
- Manage social media platforms including Instagram, Facebook, LinkedIn, and other relevant channels.
- Plan and maintain monthly/weekly content calendars.
- Coordinate with designers, videographers, content creators, and other team members for social media content.
- Plan and manage posts, reels, stories, campaigns, and other platform-specific content.
- Write or coordinate engaging captions, campaign copy, and social media communication.
- Monitor current social media trends, competitor activities, and audience behaviour.
- Manage audience engagement, comments, messages, and community interactions professionally.
- Track and analyse key metrics including reach, engagement, follower growth, impressions, clicks, and conversions.
- Prepare periodic social media performance reports and recommend improvements.
- Support paid social media campaigns and coordinate campaign requirements with the performance marketing/creative team.
- Ensure consistency in brand communication, tone,



visual identity, and posting schedules.

Required Skills & Experience

- Practical experience in Social Media Marketing / Social Media Management.
- Strong understanding of Instagram, Facebook, LinkedIn, and other major social platforms.
- Experience in social media strategy and content planning.
- Understanding of content trends, reels, short-form video, and audience engagement.
- Ability to interpret social media insights and performance metrics.
- Valuable communication, coordination, and organisational skills.
- Ability to work closely with creative and marketing teams.
- Basic understanding of digital marketing and lead-generation concepts.

Added Advantage

Candidates with complementary hands-on knowledge or experience in the following will be given additional preference:

- Meta Ads Manager
- Google Ads
- Paid social media campaigns
- Audience targeting and retargeting
- Campaign optimisation
- Basic understanding of CPC, CPL, conversions, and ROAS
- Analytics and conversion tracking

Meta Ads and Google Ads experience is an added advantage and not the primary requirement for the SMM role.

Candidate Profile

We are looking for someone who understands social media beyond simply posting content. The candidate should be capable of planning social media activities strategically, coordinating content execution, understanding audience behaviour, monitoring performance, and continuously improving the brand’s digital presence.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Social Media Marketing (SMM) Manager (Kochi)
🏢 HA&Co.
📍 Kochi