Digital Marketing Manager

Job Type: Full-Time
Experience: 2–5 Years
Location: Alwar, Rajasthan / On-site
Department: Marketing

About the Role

We are looking for a performance-driven Digital Marketing Manager who will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, generate leads, drive sales, and grow our online presence.

The candidate should have hands-on experience with Meta Ads, Google Ads, SEO, Social Media Marketing, WhatsApp Marketing, Content Marketing, and Analytics.

Key Responsibilities

- Develop and execute the overall digital marketing strategy.
- Plan, launch, manage, and optimize Meta (Facebook & Instagram) Ads and Google Ads.
- Generate qualified leads and improve lead-to-customer conversion.
- Manage Instagram, Facebook, YouTube, LinkedIn and other social media platforms.
- Create and manage monthly social media and content calendars.
- Coordinate with graphic designers, video editors, content writers and other marketing team members.
- Plan and execute Reels, videos, posts, blogs and promotional campaigns.
- Manage SEO, keyword research, on-page SEO and off-page SEO activities.
- Monitor website traffic, rankings, leads and conversion performance.
- Manage WhatsApp Marketing, email marketing and remarketing campaigns.
- Work with CRM and marketing automation tools to manage and nurture leads.
- Track campaign performance and prepare regular marketing reports.
- Analyze important KPIs such as CPL, CPA, CTR, CPC, ROAS, conversion rate and ROI.
- Conduct competitor and market research.
- Continuously test new creatives, audiences, offers and marketing strategies.
- Manage digital marketing budgets and ensure effective utilization.




- Work closely with the sales team to improve lead quality and conversions.

Required Skills

- Meta Ads Manager
- Google Ads
- Google Analytics / GA4
- Google Search Console
- SEO & keyword research
- Social Media Marketing
- Content Marketing
- WhatsApp Marketing
- Lead Generation
- CRM & Marketing Automation
- Canva / basic creative understanding
- Excel / Google Sheets
- Performance Marketing & Analytics

Preferred Experience

Experience in any of the following industries will be an advantage:

- Education / EdTech
- Hotel & Hospitality
- Spa & Wellness
- E-commerce
- Local Business
- Lead Generation / Performance Marketing

Key Performance Indicators (KPIs)

The Digital Marketing Manager will be evaluated on:

- Qualified leads generated
- Cost per lead (CPL)
- Lead conversion rate
- Customer acquisition cost (CAC)
- ROAS / ROI
- Website traffic and organic rankings
- Social media growth and engagement
- Revenue generated through digital channels
- Overall marketing efficiency

Candidate Profile

We are looking for someone who is:

- Result-oriented and data-driven
- Creative and proactive
- Comfortable working with advertising budgets
- Strong in analytical thinking
- Able to independently manage digital campaigns
- Good at communication and coordination
- Willing to experiment and continuously improve campaigns

Education

Bachelor's degree in Marketing, Digital Marketing, Business, Communications or a related field preferred.

Digital Marketing certifications such as Google Ads, Meta Blueprint, HubSpot or similar will be an advantage.

How to Apply

Interested candidates can share their CV along with examples of previous campaigns, portfolio, or performance results.

Subject: Application – Digital Marketing Manager

Pay: ₹14,000.00 - ₹30,000.00 per month

Benefits:

- Food provided

Work Location: In person

📌 Digital Marketing Manager (Alwar)
🏢 Pearl Hotel
📍 Alwar