Digital Marketing Specialist

Location: Bangalore
Experience: 4+ Years
Company: AxCrypt Software Private Limited

About AxCrypt

AxCrypt is a leading file encryption solution trusted by individuals and businesses worldwide. Our mission is to make encryption simple, accessible, and secure across devices and platforms.

Role Overview

We are looking for a results-driven Digital Marketing Specialist to drive user acquisition, engagement, and subscription growth across AxCrypt's global markets. The ideal candidate has hands-on experience managing performance marketing campaigns, marketing automation, analytics, and conversion optimization for SaaS products.

Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant channels.
- Manage customer acquisition campaigns focused on free trials, account activations, and subscription conversions.
- Monitor campaign performance, analyze key metrics, and provide actionable insights.
- Improve website conversion rates through landing page optimization and A/B testing.
- Work closely with product, design, and content teams to create compelling marketing assets.
- Manage email marketing campaigns, customer lifecycle journeys, and marketing automation.
- Track and report on KPIs including CAC, ROAS, conversion rates, activation rates, and customer retention.
- Support product launches, promotions, and seasonal campaigns such as Black Friday and Cyber Monday.




- Conduct competitor analysis and identify growth opportunities in key markets.

Required Skills & Experience

- 4+ years of experience in digital marketing, preferably in SaaS, cybersecurity, or technology companies.
- Solid hands-on experience with Google Ads and Meta Ads.
- Hands-on sales experience, with a strong understanding of lead generation, customer acquisition, follow-ups, and conversion.
- Experience with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
- Knowledge of SEO fundamentals and content marketing.
- Experience with email marketing and marketing automation platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills in English.

Preferred Qualifications

- Experience marketing SaaS subscription products.
- Experience with LinkedIn Ads and affiliate marketing.
- Familiarity with CRM platforms and customer lifecycle marketing.
- Understanding of cybersecurity, privacy, or encryption products.

What Success Looks Like

- Increased free trial sign-ups and activations.
- Improved conversion rates from free users to paid subscribers.
- Reduced customer acquisition costs while maintaining growth.
- Consistent reporting and optimization of marketing performance.

Pay: ₹600,000.00 - ₹700,000.00 per year

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (Bengaluru)
🏢 AxCrypt Software Private
📍 Bengaluru