Google Business Profile (GMB) Management

- Set up, optimise and maintain Google Business Profiles for all properties
- Keep listings accurate, including photos, amenities, timings, offers and posts
- Monitor and respond to guest reviews and Q&A; professionally and on time
- Improve local search rankings and map visibility for each property

Paid Advertising (Meta and Google Ads)

- Plan, launch and manage campaigns on Meta (Facebook and Instagram) and Google Ads (Search, Display, Performance Max)
- Run campaigns for room bookings, banquets, events, dining and seasonal offers
- Manage budgets, audience targeting, A/B testing and bid strategies
- Track performance (CTR, CPC, CPL, ROAS, conversions) and share regular reports

Social Media Management

- Manage the brand and property social media handles
- Plan and execute a monthly content calendar for posts, reels and stories
- Coordinate creatives, captions and campaigns for festivals, occasions and promotions
- Grow engagement and followers, and respond to comments and DMs

Team Coordination

- Work closely with property GMs, the sales and marketing team, the revenue team and OTA management
- Collect on-ground content (photos,



videos, events, guest moments) from properties
- Align campaigns with occupancy goals, offers and upcoming events

Property Visibility and Brand Presence

- Improve each property’s visibility across Google, social media and online travel platforms
- Support website updates, SEO basics and landing pages for campaigns
- Keep brand messaging, property names and visual identity consistent across all channels
- Track competitors and suggest recent ideas to increase reach and direct bookings

Requirements

- Hands-on experience with Meta Ads Manager and Google Ads
- Working knowledge of Google Business Profile, Google Analytics and basic SEO
- Strong understanding of Instagram and Facebook content trends, including reels
- Good written communication in English; Hindi and Bengali or Nepali is a plus
- Basic design or editing skills (Canva, CapCut or similar) preferred
- Organised, proactive and comfortable working with multiple properties

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketer (Siliguri)
🏢 CILANTRO HOTELS
📍 Siliguri