# About the Role

Parsi Buildcon is looking for an experienced and result-oriented Digital Marketing Manager to lead our digital marketing initiatives and generate high-quality leads for our real estate projects.

The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, social media marketing, lead generation, content strategy, analytics, and digital marketing automation. The candidate will be responsible for planning, executing, monitoring, and optimizing campaigns to increase enquiries, site visits, and property sales.

# Key Responsibilities

* Develop and execute comprehensive "digital marketing strategies" for the company's real estate projects.

* Plan, launch, and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns for lead generation.

* Generate high-quality property leads and continuously improve lead quality and conversion rates.

* Manage and grow the company's Facebook, Instagram, YouTube, LinkedIn, and other social media platforms.

* Develop content strategies for real estate projects, including posts, reels, videos, advertisements, and promotional campaigns.

* Monitor campaign performance and optimize CPL, CTR, conversion rate, lead quality, and ROI.

* Analyse customer behaviour, campaign data, and market trends to identify new opportunities.

* Implement "remarketing and retargeting campaigns" to nurture potential customers.

* Track competitors' digital marketing activities and identify successful marketing trends.

# Required Experience & Skills

* 2–5 years of experience in digital marketing, preferably in the real estate/property industry.

* Strong hands-on experience with Meta Ads Manager and Google Ads.





* Proven experience in "lead generation and performance marketing".

* Experience managing campaigns with measurable business results.

* Good understanding of CPL, CPA, CTR, conversion rates, ROAS and marketing funnels.

* Experience with Google Analytics/GA4, Google Tag Manager, Meta Pixel and conversion tracking will be preferred.

* Knowledge of SEO, WhatsApp marketing, CRM, email marketing and marketing automation will be an added advantage.

# Preferred Candidate

We are particularly interested in candidates who can demonstrate:

* Successful experience generating "real estate leads through Meta and Google Ads".

* Experience improving "lead quality rather than simply increasing lead volume".

* Experience converting digital leads into site visits and property sales.

* A strong understanding of the Patna/Bihar real estate market will be an added advantage.

* A performance-oriented approach with a focus on measurable results.

# What We Offer

* Competitive salary based on experience and performance.

* Opportunity to work with one of the best and fastest-growing real estate companies in Bihar.

* Performance-based incentives.

* Opportunity to independently manage and develop the company's digital marketing ecosystem.

* A growth-oriented and entrepreneurial work setting.

How to Apply:

Interested candidates can apply with their updated CV and details of relevant digital marketing campaigns/projects handled. Or, WhatsApp at: +91-XXXXXXXXXX.

Pay: ₹16,000.00 - ₹45,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Paid sick time

Work Location: In person

📌 Digital Marketing Manager - Real Estate (Patna)
🏢 Parsi Buildcon
📍 Patna