Graphic Designer and Video Editor Fashion Content and Performance Creative

Location: Thrissur, Kerala
Employment Type: Full Time
Work Location: In Person
Salary: ₹20,000 to ₹25,000 per month, depending on experience and portfolio

About Linen Trail

Linen Trail is a Sustainable Quiet Luxury label built around one straightforward idea: 100% Pure Linen, thoughtfully designed and made for everyday life.

We create premium linen apparel for men and women across shirts, trousers, kurtas, co ord sets and more.

We are looking for a Graphic Designer who is primarily strong in Video Editing to join our creative team.

This is not a traditional graphic design role.

We are looking for someone who understands fashion content, short form video, visual storytelling and performance marketing and can turn raw footage into engaging content that communicates the product effectively.

The Role

Your primary responsibility will be to create and edit high quality video content for Linen Trail across Meta, Instagram and YouTube.

You will work with raw footage from product shoots, influencer collaborations, UGC creators and brand shoots and turn it into:

- Reels
- Meta video ads
- Instagram content
- Product videos
- UGC edits
- Influencer edits
- Founder and brand story videos
- Product focused videos
- Fashion and styling content
- Performance marketing creatives
- Short form videos for launches and campaigns

You will also be responsible for graphic design requirements across the brand.

1. Video Editing and Short Form Content

This will be the most important part of the role.

- Edit short form videos for Instagram Reels, Meta Ads and YouTube Shorts.
- Turn raw footage into engaging, fast paced and visually refined videos.
- Understand how to create a strong hook in the first few seconds of a video.
- Edit different types of content including UGC, influencer videos, product videos, talking head videos, fashion shoots and brand films.
- Add typography, captions, transitions, music, sound effects and motion graphics where appropriate.
- Create multiple variations of the same footage to test different hooks, edits and storytelling approaches.
- Adapt videos into different aspect ratios and formats for different platforms.
- Understand the difference between a video made for organic content and a video made specifically for performance advertising.
- Work with the marketing team to create new creative concepts and variations based on ad performance.
- Maintain Linen Trail's premium and understated visual language while creating content that captures attention.

2. Performance Creative





You will work closely with the marketing team to create content specifically designed to drive sales.

This includes:

- Product focused video ads
- Problem and solution videos
- Product education
- Styling videos
- Fabric and craftsmanship storytelling
- Customer testimonials and UGC
- Offer and promotional creatives
- Product comparison videos
- Founder led content
- Different creative angles and hooks for testing

You should understand that visually refined content and high performing content are not always the same thing.

The ability to balance both is important.

3. Graphic Design

While video will be the primary focus, you should also be comfortable handling day to day graphic design requirements.

- Instagram and Facebook creatives
- Static Meta Ads
- Website banners
- Product graphics
- Promotional creatives
- Email and WhatsApp creatives
- Typography and layout
- Campaign assets
- Social media templates
- Basic motion graphics
- Creative adaptations for different formats

4. Fashion and Brand Content

Linen Trail has a very specific visual identity.

Our communication is minimal, premium, understated and product focused.

You will work on content around:

- Pure linen
- Fit and silhouette
- Styling
- Fabric and craftsmanship
- Product details
- Colour
- Lifestyle
- Quiet luxury
- Sustainability

You should be able to present a linen product in an appealing and premium way without relying on excessive graphics, transitions or gimmicks.

5. Working With the Creative and Marketing Team

You will work directly with the founder, marketing team and content creators.

Your role will involve:

- Understanding creative briefs
- Suggesting new video concepts
- Editing quickly based on feedback
- Creating multiple versions of winning concepts
- Repurposing existing footage into current creatives
- Working with influencers and UGC creators
- Supporting campaign launches
- Organising and maintaining creative assets
- Keeping up with current social media formats and editing trends

What We Are Looking ForStrong Video Editing Skills

This is the most important requirement.

You should be genuinely strong at video editing and have a portfolio that demonstrates this.





We want to see:

- Reels
- Meta Ads
- UGC edits
- Fashion content
- Product videos
- Short form storytelling
- Before and after examples where possible

Solid Visual Taste

You should have an eye for:

- Composition
- Typography
- Colour
- Pacing
- Transitions
- Music
- Fashion imagery
- Minimal premium aesthetics

Performance Mindset

You don't need to be a performance marketer.

But you should understand why certain videos work better than others.

You should be comfortable creating multiple hooks, edits and variations rather than treating every piece of content as a single finished artwork.

Tools

Strong proficiency in one or more professional video editing tools such as:

Adobe Premiere Pro
After Effects
DaVinci Resolve
Final Cut Pro

Robust knowledge of Photoshop and Illustrator is also preferred.

Experience with CapCut is a plus, especially for fast paced social content.

Experience

1 to 3 years of relevant experience preferred.

Experience working with fashion, apparel, beauty, lifestyle, D2C or ecommerce brands is a strong advantage.

However, portfolio matters more than your degree or previous job title.

Who Would Be a Great Fit?

You might currently be working as:

Video Editor
Motion Designer
Graphic Designer and Video Editor
Social Media Designer
Visual Content Designer
Creative Designer
Content Editor

If you are primarily a video editor but also have strong graphic design skills, we would like to hear from you.

What You Will Get

- The opportunity to work closely with the founders of a growing fashion brand.
- Ownership of a significant part of Linen Trail's visual content.
- Exposure to fashion, ecommerce, performance marketing and brand building.
- The opportunity to experiment with different creative formats and concepts.
- Creative freedom and responsibility.
- A fast moving setting where strong creative ideas can quickly become live campaigns.

To Apply

Please send us:

1. Your resume

2. Your portfolio

3. Links to 5 to 10 of your best video edits

4. At least 2 examples of performance or social media ads you have edited, if available

5. A short note explaining why you think you would be a good fit for Linen Trail

Please email everything to:

[email protected]

Subject:

Video Editor and Graphic Designer Application | Linen Trail

Job Type: Full Time

Work Location: In Person, Thrissur

Salary: ₹20,000 to ₹25,000 per month, depending on experience and portfolio

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Graphic Designer and Video Editor (Thrissur)
🏢 Linen Trail, Kollara Enterprises Private
📍 Thrissur