Job Overview

We are looking for a creative, data-driven, and highly motivated Digital Marketing Associate (Fresher) to join our growing team. The ideal candidate will play a key role in developing visual content, enhancing our brand’s social media presence, and optimizing our search engine performance.

Main Focus: Highly proficient in Canva Graphic Design (posters, banners, social media assets) and Search Engine Optimization (SEO).

Key Responsibilities1. Visual Design & Content Creation (Core Focus)

- Design eye-catching graphics, social media posts, posters, banners, and flyers using Canva.
- Create visually compelling ad creatives for social media and search campaigns.
- Maintain brand consistency across all visual designs and marketing channels.
- Work on basic video/reel editing using Canva or light video tools.

2. Search Engine Optimization - SEO (Core Focus)

- Conduct keyword research to identify high-potential target keywords.
- Perform On-Page SEO optimizations (meta titles, meta descriptions, image alt tags, header tags, and content optimization).
- Assist with basic Off-Page SEO strategies (link building, local listings, directory submissions).
- Conduct basic technical SEO audits to monitor site health and page speed.
- Monitor website traffic, rankings, and analytics using Google Analytics and Google Search Console.

3. Social Media Marketing (SMM) & Social Media Optimization (SMO)

- Plan, schedule, and execute engaging content across Instagram, Facebook, LinkedIn, Twitter, and Pinterest.
- Optimize social media profiles (SMO) to improve reach and engagement.
- Track engagement metrics,



comment responses, and community interactions.
- Assist in drafting creative ad copy and launching paid social media campaigns (SMM).

4. Search Engine Marketing / Google Ads (AdWords)

- Assist in setting up, monitoring, and managing Google Ads campaigns (Search, Display).
- Monitor campaign metrics such as CTR, CPC, and conversion rates.
- Perform continuous ad copy testing and landing page recommendations.

Required Skills & Qualifications

- Education: Bachelor’s degree in Marketing, Communications, Business, Computer Science, or a related field.
- Graphic Design: Advanced hands-on knowledge of Canva (templates, typography, layouts, visual hierarchy, poster/banner creation).
- SEO: Strong understanding of On-Page SEO, Off-Page SEO, Keyword Research tools (e.g., Ahrefs, SEMrush, Google Keyword Planner), and Search Console.
- SMM & SMO: Familiarity with major social media platforms, scheduling tools, and social analytics.
- Paid Ads: Fundamental understanding of Google AdWords (PPC) and Facebook Ads Manager.
- Analytical Skills: Basic knowledge of Google Analytics or performance tracking.
- Soft Skills: Excellent written and verbal communication, creative thinking, strong attention to detail, and eagerness to learn.

Preferred / Valuable to Have

- Certifications in Google Ads, Google Analytics, or HubSpot SEO/Digital Marketing.
- A basic portfolio or sample designs created using Canva (social posts, posters, banners).
- Basic knowledge of WordPress or HTML/CSS.

Pay: ₹10,000.00 - ₹42,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Digital Marketing Assistant (Hyderabad)
🏢 D&D CLOUD
📍 Hyderabad